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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Travel Michigan Launches New Campaign, Branded Merch

Michigan, a summer tourist destination? That's the objective of a major new campaign,...

Manufacturing in China Eases Slightly in April

Despite the ongoing trade tensions with the U.S., China's manufacturing sector and...

#TorontoStrong T-Shirts Benefit Van Attack Victims

Just a little over two weeks after a bus crash in Humboldt, SK, killed 15 members of...

Health Canada, CPSC Issue Hard Hat Recall

Health Canada, in conjunction with the U.S. Consumer Product Safety Commission...

Imprinted Merch Benefits Bus Crash Victims

When tragedy strikes, commemorative merchandise has a unique power to bring people...

Geiger’s Laura Holt Retires

This Friday, April 13, after 18 years with top 40 distributor Geiger (asi/202900),...

Imprinted Merchandise Benefits Hockey Team Crash Victims’ Families, First Responders

When tragedy strikes, commemorative merchandise has a unique power to bring people...

Health Canada Recalls 1.5 Million USB Chargers, 30,500 Power Banks

As part of a national sampling and compliance initiative, Health Canada has issued an...

Health Canada Recalls Power Banks from Wal-Mart

Health Canada and Mississauga, ON-based Wal-Mart Canada Corp. have issued an official...

‘Seeing’ the ‘Meats’: Arby’s and Warby Parker Create WArby’s Rebrand

This week, New Yorkers will be able to experience an unlikely rebranding partnership....

Marjory Stoneman Douglas HS Mandates Clear Backpacks

When students of Marjory Stoneman Douglas High School return from Spring Break this...

Health Canada Proposes Restrictive Cannabis Packaging

In the months leading up to Canada's nationwide legalization of cannabis, Health...

Canadian Personnel News – March 2018

Magnus Pen (asi/68529) announces that Nathan Daurie has been promoted to the...

Boulder Could OK Marijuana Merch

The City of Boulder, CO, is considering more lenient promotion and marketing of...

Case Study: Negotiate Like A Pro

Not everyone’s a born negotiator. Honing skills takes time and confidence in your value.

The Distributor's Guide To Email

You read and send hundreds of emails every day. You’re instantly connected at all hours...

Promotional Wearhouse Celebrates 40 Years

Promotional Wearhouse (asi/300725) in Edmonton, AB, announces that it will celebrate...

Report: Canadian Government Spent Big on Promo in 2017

iPolitics, a Canada-based news and politics analysis site, recently released details...

5 Email Marketing Tips

Great inbox advice from the experts!

Oscars Swag Bags: $100K of Chocolate Jewelry, Lipstick and Pepper Spray

The 90th Academy Awards wrapped up Sunday night— and each of the 26 nominees in the...

Spector & Co. Achieves QCA Accreditation

Spector & Co. (asi/88660) has achieved Quality Certification Alliance (QCA)...

Email Best Practices

Distributors give the low-down on their companies’ email usage.

Digital, TV Drive Big Gains in U.S. Ad Market

The U.S. advertising market grew by 10.8% in January 2018, compared to January 2017,...

Pulling Out the Stops

Get creative with your client appreciation event to make it memorable.

How to Get the Word Out

Check out these tips to garner free publicity for your business.