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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How to Find Decision-Makers

FACT: On average, 5.4 people are involved in a B2B buying decision, according to...

TNT Designs Partners with Industry Veterans for Growth Strategy

The Next Trend Designs (TNT, asi/283375) in Mississauga, ON, has partnered with...

Health Canada Recalls Barstools Due to Laceration Risk

Health Canada has recalled fabric and rubberwood barstools sold by Bouclair Inc., in...

How to Make a Strong Online Impression

FACT: According to data from the Hinge Research Institute, 80% of buyers look at a...

Brampton Youth Design City-Themed Streetwear Basics

A Canadian city just got its own swag, thanks to a few ambitious high school...

Stand Out with Social Media

In a merch-saturated marketplace, using social media to target brand fans can cast prom...

How to Be More Social

Consider these ideas for helping your clients push items on social media and appeal to ...

CPSC Recalls Rattles, Slap Bracelets

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...

Health Canada Recalls Bike Helmets

Health Canada has issued an official recall for bicycle helmets. Made in China, the...

Health Canada: Cannabis Firm Not in Compliance with Advertising Laws

Just several days into Canada's cannabis legalization, a chain of marijuana retail...

Six Tips for Being More Visible on Social Sites

Active social media user Natasha Rawls, an account executive for Sourcepoint powered...

Friars’ Branded Items Support Mission to Serve the Needy

An order of Catholic friars has designed a merchandise line to help them continue...

Motivational Tips for Sales Pros

Finding it difficult to stay motivated in the middle of the daily grind? You’re not alo...

Industry Reacts to Pot Legalization in Canada

October 17 marks the official legalization day for marijuana across Canada, but promo c...

Canadian Personnel News – September/October 2018

Starline Industries (asi/89213, US 89320) has hired Jerome Smith as the new key...

Cutter & Buck Canada Featured as a Model of Efficiency

The supplier was recently spotlighted by a warehouse solutions provider for its state-o...

Q&A: Shippam & Associates Celebrates 40 Years

Scott Shippam, president of Shippam & Associates (asi/325850) in Winnipeg, recently spo...

US, Canada and Mexico Reach Tentative New Trade Deal

The US and Canada came to a final resolution late on September 30, an hour before the m...

Akran Foundation Donates to Tornado Relief Efforts

The Akran Foundation, the charitable arm of Akran Marketing (asi/522788) in Ottawa,...

Marine Layer Receives Investment from Equity Firm

San Francisco-based Marine Layer (asi/68730), supplier of casual lifestyle apparel...

How to Build a Community on Social Media

This distributor builds goodwill on social media to drive traffic naturally.

Q&A: A Plethora of Personalized Products

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

SanMar Donates More Than $125,000 To Youth Organization

SanMar (asi/84863), the industry's top-ranked supplier for 2018, recently partnered...

Proposed USPS Mail Changes Could Affect Industry

The U.S. Postal Service (USPS) has announced a proposed rule change to its Mailing...

Top 40 CEO Part of Ownership Group for Proposed NHL Team

The CEO of a Top 40 distributor is hoping to bring the National Hockey League (NHL)...