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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Giving Back: Compass Industries

This supplier works with MPOWERD to donate solar-powered lanterns to communities in need.

Giving Back: BCG Creations

Sales from this supplier’s wood and recycled cork lines benefit global reforestation ef...

Giving Back: Image Outfitters

A certified B Corp, this distributor gives back with its in-house iShare program.

Giving Back: Doing Good Works

This distributor benefits the foster care system with its unique business model.

Hit Recalls Ceramic Mugs Due to Burn, Laceration Risk

Top 40 supplier Hit Promotional Products (asi/61125), in conjunction with the U.S....

Rod Brown Joins Binated Board

Rod Brown, founder and retired chief financial officer of MadeToOrder (asi/259540),...

West Coast Company’s Blankets Help the Homeless

The firm has galvanized consumers, brands and celebrities to make a difference.

Obituary: Floyd Schulmeier, Selco

Floyd Schulmeier, formerly of Selco (asi/86230) in Tulsa, OK, passed away Oct. 8. He...

New Cannabis Promo Restrictions Go Into Effect in Canada

The Canadian government has released new limitations on advertising cannabis products...

PromoStandards Improves Product Data Integration

The industry firms of PromoStandards , a series of supply chain integration...

How To Become A Reliable Adviser

Establish trust by finding solutions and being transparent every step of the way.

Obituary: Ralph J. Button, Battlefield Advertising

Ralph J. Button, formerly of Battlefield Advertising in Stoney Creek, ON, passed away...

How to Use Data to Improve Your Email Marketing

Look at your email analytics and alter your strategy as needed.

2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation with added security in the form of salary.

Q&A: Rymax Owner Discusses Incentives Market, Technology

Rymax Inc., a New Jersey-based provider of incentives and rewards programs and the...

How To Boost Email Open Rates

Focus on these key aspects of your email marketing campaign to boost opens.

Nova Scotia Wants to Ban Plastic Bags

Another plastic bag ban is in the works, this time in Atlantic Canada. Government...

T-shirt Controversy Leads to More Sales for Alberta Organization

A provocative T-shirt design is benefiting a grassroots organization in Alberta. ...

Victoria Plastic Bag Ban Heads to Canadian Supreme Court

Officials from Victoria, B.C., say they plan to appeal to the Supreme Court of Canada...

Obituary: Lisa Snyder, Allentown Toy

Lisa Snyder, brand manager at Allentown Toy Manufacturing Co. (asi/117801) in...

Long Island Releases Tourism Merchandise

Long Island, NY, is now tapping into community pride and increasing regional tourism...

Alphabroder Releases Over 130 New Apparel Styles

The garments were on display at the PPPC National Convention in Toronto.

How To Develop A Sales Routine

Reps may think it’s a dirty word, but it’s actually imperative to successfully guide th...

I Earned My MASI: Dawn Nakash

Dawn Nakash is the owner of Daybreak Marketing Services (asi/177011) in Raleigh, NC. Sh...