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Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
Counselor editors share takeaways from the Q3 sales report, including uneven sales growth, challenges with shipping delays and continued industry persistence.
Top Stories
Investor Files Class Action Lawsuit Against Gildan Over Alleged ‘Channel Stuffing’
The news comes just months after a report published by short seller Jehoshaphat Research made similar claims against the Counselor Top 40 supplier.
Distributors Weather Challenges To Increase Sales 3.4% in Q3
Confidence ticked up and larger distributors thrived in the face of tariffs and cost pressures.
Viral ‘Squishy’ Trend Dominates Fastest-Growing ESP Searches in Q3
Familiar staples led the rankings, but ESP searches for NeeDoh and other squishy fidget toys surged in Q3.
Convergence Corner: Rodney Double’s Promo Career Started With a Trial by Fire
The branded merchandise manager for the Imagine Group began in promo with a difficult order, but things have gotten easier.
Latest News
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In The News - October 2026
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‘Emotional Support’ Plushies Spark Infringement Lawsuits
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Direct Caps USA Opens Sales & Distribution Center in Norcross, GA
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Registration Open for the 2027 Promo Show in Poland
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Editor’s Picks: Festive Food Gifts
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Cotton Heritage Brings Shanann Heaton on as Chief Operating Officer
Product Hub
Products
Editor’s Picks: Amazing Awards & Plaques
Clients can honor top performers, celebrate company milestones or recognize team players with an end-of-year awards campaign.
Products
This Week’s New Suppliers: Rake in Sales With These Finds
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Back to the Classics
Discover creative products from new ASI suppliers.
Zebra Marketing Acquires MnM Logos in Tupelo, MS
The deal marks Zebra’s second Mississippi-based acquisition this month.
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Boost Promotions Brings on Rusty Park as Vice President of Sales
Park will lead Boost Promotions’ sales organization and work closely with the existing team to develop sales strategies and identify new opportunities.
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MediaTree Appoints Amelia Madl to Head of Business Development
Madl has worked in promotional products since 2012, and most recently served as vice president of sales at PromoCorner.
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Lane Seven Apparel Appoints Milissa Gibson to Senior Vice President of Sales
Gibson started as a national sales manager at the apparel supplier in 2021 and most recently served as director of sales.
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HALO Announces 2 Distributorship Acquisitions
Both distributorships – Leslie Jordan Inc. in Portland, OR, and T & P Incentives in St. Louis, MO – will maintain their respective names, staff and operating locations.
Promo for the Planet
Sustainability
Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy
The climate impact forum, held in Winter Park, CO, brought together around 40 sustainability leaders from across the industry.
Sustainability
BAMKO Partners With veritree for Verified Tree-Planting Initiative
The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per year as part of an ongoing environmental restoration project.
Sustainability
S&S Cut Water & Energy Use in 2025, Report Shows
In its second-annual sustainability report, the Counselor Top 40 supplier noted that it had completed its first climate risk assessment.
How 1 Special-Edition Library Card Could Boost Readership
Commemorative library cards across the U.S. have been shown to drive new library sign-ups in huge numbers.
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Viral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.
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How 3 Promo Distributors Are Embracing AI
At a recent ASI webinar, promo pros came together to discuss the challenges and opportunities of AI adoption.
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7 Secrets for Creating Amazing Self-Promos
The best self-promos don’t simply arrive – they make a memorable entrance. A veteran distributor known for highly creative self-promos explains how to make a lasting impression.
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PRINTING United Expo 2026: Key Conversations From the ASI Pavilion
The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo professionals together for networking and educational opportunities.
Sponsored Content
Antigua Apparel
Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel
Say "buh-bye" to basic branded apparel. Today's customers are no longer excited about standard logoed shirts and outerwear. Instead, they want trend-forward, retail-quality pieces that fit...
Outdoor Cap
How To Sell Camo Caps: The New, Must-Have Statement Accessory
Camouflage is having a major fashion moment . No longer only for the outdoors, camo is now the must-have , trending pattern for branded wearables designed to stand out, not blend in. Discover...
Vault Promotions
10 Name Badge Sales Prospects for Year-Round Profits
As you prepare your sales strategy for 2027, be sure to prioritize these profitable industries that are big buyers of custom name badges . By securing relationships with these clients now, you...