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Counselor 2026 Power 50
With transformative technology poised to reshape the promo industry, these are the leaders who will turn that promise into reality.
Top Stories
What Promo Should Know About the PHP Vulnerability Affecting Roughly 70% of Websites
E-commerce stores and WordPress sites could be at risk, according to ASI CISO and VP of Infrastructure Seth Kusiak.
ASI Power Summit 2026: The Science of Cognitive Fitness
Neurophysiologist and Cognitive Performance Coach Louisa Nicola shared insights on cognitive fitness and how everyone can take better care of their brains.
ASI Power Summit 2026: A Steady US Economy Signals Promising Q4
Economist Mary Kelly, Ph.D., returned to this year’s event to give an overview of key data points – from consumer spending to tariffs.
S&S Opens Vancouver Distribution Center, More Than Doubles Regional Footprint
The 162,000-square-foot facility introduced picking automation and adds capacity to support customer growth across Western Canada.
Latest News
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Brilliant Names Tommy Gomez VP of Creative
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Botanical PaperWorks Promotes Kim Ewchuk to VP of Sales & Marketing
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Facilisgroup Partners With SanMar for 3-Day Sales Development Program in Seattle
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Q&A: How To Prove the ROI of Promo Products
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This Week’s New Suppliers: Products That Won’t Scare You
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Infographic: Top Business Challenges in Canadian Promo
Product Hub
Products
Editor’s Picks: Festive Food Gifts
With clever packaging and fun flavors, these creative branded food gifts make for memorable event snacks, giveaways or employee appreciation.
Products
Editor’s Picks: Amazing Awards & Plaques
Clients can honor top performers, celebrate company milestones or recognize team players with an end-of-year awards campaign.
Products
This Week’s New Suppliers: Rake in Sales With These Finds
Discover creative products from new ASI suppliers.
American Made Bags’ Former Owner Pleads Guilty To Failing To Pay Employment Taxes
Thomas Armour II didn’t pay over $1 million in taxes, according to the U.S. Attorney’s Office.
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SnugZ USA Announces Partnership With Kitchenware Brand Prepara
The Prepara Salad Pod and Harvest Pod are now available through the Counselor Top 40 supplier.
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In The News - October 2026
Discount Marketing Products (DMP; asi/49891) has announced the addition of Jules Scheck Associates Promo as its new multi-line reps in Connecticut, Delaware, Maine, Maryland, Massachusetts,...
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‘Emotional Support’ Plushies Spark Infringement Lawsuits
What Do You Meme? has filed suit against a promo distributor as well as a number of toy manufacturers and retailers for copycat products.
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Direct Caps USA Opens Sales & Distribution Center in Norcross, GA
The facility will become the third U.S. location for the headwear supplier.
Promo for the Planet
Sustainability
Next Level Apparel Receives Fair Labor Accreditation
The distinction comes after a multiyear review of the Counselor Top 40 supplier.
Sustainability
Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy
The climate impact forum, held in Winter Park, CO, brought together around 40 sustainability leaders from across the industry.
Sustainability
BAMKO Partners With veritree for Verified Tree-Planting Initiative
The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per year as part of an ongoing environmental restoration project.
How 1 Special-Edition Library Card Could Boost Readership
Commemorative library cards across the U.S. have been shown to drive new library sign-ups in huge numbers.
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Promo Leaders Set Industry Goals at GXN Conference
Industry leaders from around the world gathered in Kitzbühel, Austria, for the fifth annual GXN Conference, which centered around continued evolution of the industry across eight key areas.
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3 Printing Horror Stories – and How To Avoid Them
From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.
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Viral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.
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How 3 Promo Distributors Are Embracing AI
At a recent ASI webinar, promo pros came together to discuss the challenges and opportunities of AI adoption.
Sponsored Content
Antigua Apparel
Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel
Say "buh-bye" to basic branded apparel. Today's customers are no longer excited about standard logoed shirts and outerwear. Instead, they want trend-forward, retail-quality pieces that fit...
Outdoor Cap
How To Sell Camo Caps: The New, Must-Have Statement Accessory
Camouflage is having a major fashion moment . No longer only for the outdoors, camo is now the must-have , trending pattern for branded wearables designed to stand out, not blend in. Discover...
Vault Promotions
10 Name Badge Sales Prospects for Year-Round Profits
As you prepare your sales strategy for 2027, be sure to prioritize these profitable industries that are big buyers of custom name badges . By securing relationships with these clients now, you...