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Canadian Promo Says It’s ‘Business as Usual’ as Tariffs Go Into Effect
The 35% blanket rate on Canadian goods is part of the Trump administration’s reciprocal levies on nearly 70 countries.
Top Stories
Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where fans could buy custom jerseys that were decorated on the spot.
4imprint’s 2025 Half-Year Revenue Down 1%
The industry’s top distributor said that despite tariff-related headwinds it remains confident in its ability to navigate market conditions for the full year.
Gildan Names S&S Activewear as Exclusive Wholesale Distributor for American Apparel
The Montreal-based apparel company also announced that it had selected S&S Activewear as its exclusive wholesale distributor in the Canadian imprintables market.
BAMKO Grows Sales 14% in Q2
The Counselor Top 40 distributor attributed the increase to client diversity, tariff mitigation and early delivery for larger programs.
Latest News
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iClick Adds Sustainable Tech Brand Xoopar to Product Lineup
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Proforma Wraps Up Largest Summer Internship Program to Date
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Infographic: Monitoring the Supply Chain in Canadian Promo
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Hanesbrands Posts Year-Over-Year Sales Growth for Q2
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Starline Now Offers Sourcing Program ClearPath
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Water Footprints Grow as a Tool To Measure Environmental Impact
Product Hub
Products
This Week’s New Suppliers: Versatile Promo for Versatile Audiences
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Beautiful Blankets
Keep recipients warm this winter while also showing off a brand with these cozy choices.
Products
This Week’s New Suppliers: Fun Promo All Summer Long
Discover creative products from new ASI suppliers.
The Bright Side: Sock Club Breaks World Record for Largest Words Spelled by Socks
The custom sock manufacturer will donate the more than 9,000 socks used to charities and nonprofits supporting people experiencing homelessness.
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In The News - August 2025
The Women in Print Alliance , part of PRINTING United Alliance, is celebrating its one-year anniversary of offering a formalized membership to individuals, corporations and students. Designed to...
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Cimpress Revenue Grows in Fiscal Year 2025 but Bottom-Line Gains Slow
The Counselor Top 40 distributor, parent company to Vistaprint and National Pen, posted a 3% revenue increase, but its net income fell significantly year over year.
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Gildan Increases Sales by 6.5% in Q2
The publicly traded Counselor Top 40 apparel supplier saw record gains in its activewear division but struggled in other areas such as hosiery/underwear and international markets.
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Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Promo for the Planet
Sustainability
Storm Creek Earns EcoVadis Gold Rating
The ranking puts the B Corp-certified apparel supplier among the top 5% of more than 130,000 companies rated by the sustainability assessment platform.
Sustainability
Nearly One-Third of Top Promo Firms Release Annual Sustainability Reports
An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.
Sustainability
BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.
Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.
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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
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Everen Brown Reflects on 50 Years in Promo (With More To Come)
The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.
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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer
Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of its DTF printers.
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Counselor State of the Industry 2025: Negative Attitudes Toward Promo
Being creative and consultative helps distributors overcome perceived negative sentiments toward promo.
Sponsored Content
Raining Rose
How To Avoid the Tariff Headache With USA-Made Products
With global tariff policies in constant flux , distributors face growing uncertainty when it comes to sourcing and pricing promotional products. One way to sidestep many of these...
STAHLS'
Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints on hats, visors and polos with the Hotronix 360 IQ Heat Press - all without scorching, creasing or damaging...
Greater Pacific Industries
3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made product sourcing trickier, imported products can still make a smart sell for certain situations...