Strategy

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Strategy

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...

ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

Strategy

The former American Apparel marketing director and bestselling author presented a sessi...

ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration

Gray and Lott discuss topics including pri...

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ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables

The Bundy Group executive presented data-d...

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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

Strategy

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Strategy

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

Strategy

The partnership takes brand engagement to a new level by cleverly matching the slogan w...

Expand, Elevate & Win More Business With Commercial Print

Strategy

For promotional products distributors, selling print can be a logical, profitable next ...

Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market

The phenomenon is a testament to the iconi...

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4 Steps To Printing a Vintage Concert T-Shirt

With ’90s nostalgia more popular than ever...

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Decorating Roundup: Penn Emblem Nabs NAUMD Award

Also, HP inked a multiyear deal with Couns...

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch ...

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Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the ...

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Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

A graphic designer by trade, Katlin has be...

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Strategy

Help us honor the most creative and effective uses of promo.

The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

Strategy

It’s natural to have regrets after you sell your business, but you can ease your transi...

‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

Strategy

New data from ASI Research indicates that, while classic categories once again took the...

Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings

Strategy

The latest ESP data from ASI Research also highlights shifting trends, from retro style...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

Strategy

So much has happened in the 2020s. No matter what comes next, here's how promo companie...