Strategy

2024 ASI Media Product of the Year: Yard Signs

Strategy

Throughout a fiercely contested election, political signs became the symbol of choice ...

Olivia Rodrigo Is Back With Another Immersive Experience

Strategy

This time, the singer has partnered with Sony and the New York MTA to take over a whole...

Overture Promotions Unveils Annual Train Ornament

The Counselor Top 40 distributor has desig...

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Promo Lessons From the Golden Globes Swag Bag Worth $1 Million

This year’s gift bag is a real bag that us...

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Why Print-on-Demand Is Big Business for Private Equity

Mark Hahn, managing director of Graphic Ar...

Trader Joe’s Branded Totes Go Viral – Again

Strategy

The grocery chain has scored a hit this year with collections of logoed totes and mini-...

Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly

Strategy

The fast-food chain’s U.K./Ireland division launched the three-piece collection that co...

Allmade Apparel Creates Decoration Recommendations Guide for Printers

Strategy

The eco-friendly apparel company said the guide will help streamline decoration – while...

Enron Resurrects With a Merch Marketing Stunt

Strategy

The company’s recent revival appears to be an elaborate joke designed to fuel sales of ...

VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026

Ashley Roberts, content director of Printi...

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The Exit Strategy Blueprint: Plan on Your Terms (Or Be Forced Out Against Your Will)

No matter what you do as a business owner,...

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Why Is There So Much ‘Wicked’ Merch?

The over-the-top marketing campaign for th...

3 Takeaways From the Savannah Bananas’ Viral Tee

The baseball team sold limited-edition T-s...

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7 Tips for Catering Direct Mail to Millennials & Gen Z

These digital natives value authenticity, ...

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The Step-By-Step Guide to Selling Custom Products

The  sales process for custom products...

Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate

Strategy

Also, Stahls’ is offering an EasyRip service for direct-to-film transfers, and Ninja Tr...

Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line

Strategy

The garment decorator with a mission to provide meaningful work to people with autism h...

These 10 Mega Trends Are Driving Success in the Printing Industry

Strategy

Peter Schaefer, a partner at New Direction Partners, discussed ways that the converging...

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

Strategy

It’s another in-the-spotlight printing mistake that sparked criticism on social media a...

Why Heat Transfer Vinyl Is Ideal for Distributors

Strategy

Heat transfer vinyl is an affordable and effective method for promo companies looking t...

AI as an Efficiency & Empowerment Tool

Strategy

Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...