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Strategy
PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories
StrategyGeographic and generational data shows what the modern end-user wants in a branded item.
PRINTING United Expo 2026: Real World Lessons From Printers Selling Promo
StrategyDistributors who have diversified their sales give insight into how to add promo withou...
PRINTING United Expo 2026: Signage & Display Trends From the Show Floor
From immersive booth environments to textu...
PRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry
In a wide-ranging panel discussion, subjec...
PRINTING United Expo 2026: Cut Out the ‘Messy Middle’ By Embracing POD
Print-on-demand workflows can help print a...
PRINTING United Expo 2026: Media Day Focuses on Improving Print for All
StrategyPresentations from the Alliance and its sponsors previewed a show that includes tech in...
Counselor Promo Campaign Awards
StrategyThese six winning campaigns paired bold ideas with exceptional creativity to push the b...
My Favorite Merch: Josh Pospisil, PromoShop
StrategyIndustry distributors share the promo products that they love the most.
Behind the Brand Activation Boom
StrategyAmid a rapidly growing desire for in-person events, branded activations are taking off ...
Print Primer: What Is Interactive Print?
Interactive print bridges physical and dig...
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
As blockbuster films fuel a resurgence at ...
How emblm Uses Print & Promo To Win Bigger Projects
The Eliot, ME-based distributor began in t...
25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terr...
ASI Pavilion Comes to PRINTING United Expo
Held from Sept. 23 to 25 at the Las Vegas ...
‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo
Co-written by Jed Seifert of Stakes Manufa...
Counselor 2026 State & Regional Sales Report
StrategyConsistent growth across the country is an encouraging sign for future promo sales oppo...
How Printers Are Adopting AI & Automation
StrategyThe technology is becoming an essential business tool for the print and packaging indus...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
SPONSORED BY:
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
SPONSORED BY:
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
StrategyThe best communication methods focus on conveying one simple idea and serving recipient...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
StrategyWhile it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive e...
How PRINTING United Expo Can Open New Doors for Distributors
StrategyCustomers are demanding more customization, faster turns and fresh decoration. Attendin...
5 Packaging Mistakes To Avoid
StrategyLabel and package printing can be a lucrative market, but there are complications to co...