Strategy

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

Strategy

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Strategy

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...

The 2025-2026 Multi-Line Rep Directory

Here’s the latest listing of the industry’...

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WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

The partnership takes brand engagement to ...

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Expand, Elevate & Win More Business With Commercial Print

For promotional products distributors, sel...

Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market

Strategy

The phenomenon is a testament to the iconic tennis great – and the power branded merch ...

4 Steps To Printing a Vintage Concert T-Shirt

Strategy

With ’90s nostalgia more popular than ever, creating a tee with a vintage feel can be a...

Decorating Roundup: Penn Emblem Nabs NAUMD Award

Strategy

Also, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA ...

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

Strategy

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the ...

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Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

A graphic designer by trade, Katlin has be...

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Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

During this difficult time, ASI is committ...

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Help us honor the most creative and effect...

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The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

It’s natural to have regrets after you sel...

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‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

New data from ASI Research indicates that,...

Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings

Strategy

The latest ESP data from ASI Research also highlights shifting trends, from retro style...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

Strategy

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Embrace Transformation Through Adaptability

Strategy

Embracing transformation and continuously improving are essential for thriving in an ev...

The Next 5 Years: Tap Into the Limitless Possibilities of Automation

Strategy

The possibilities are boundless for what some believe is the next industrial revolution.

The Next 5 Years: Expand Your Reach by Going Global

Strategy

The largest U.S. distributors are meeting client needs by expanding internationally int...

The Next 5 Years: Leverage the Power of Choice with Personalization

Strategy

Promo companies are leaning into extra customization and the power of choice to deliver...