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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

New Study Shows Effectiveness of Neck Gaiters

Researchers out of the University of Georgia followed up on a Duke mask study, noting t...

Choose a Winner of #PromoOnTheGo Campaign

ASI Show’s intrepid mascot traveled across social media, jet-setting from Florida to Rh...

Q&A: Hanes’ New Sustainability-Focused Film

The apparel company invited three college students to shadow its supply chain for Crop ...

Voter Merch Is in Fashion

Designers, celebrities and big brands are hoping to rock the vote with stylish apparel ...

Amazon Expands Print-On-Demand With Kornit Deal

The online retailing giant committed to spending $400 million with digital printer make...

Promo Distributor Sales Improve in August

Although sales are down year over year, they continue to recover from the COVID-19 cris...

2020 ASI Global Ad Impressions Study Highlights

Here are some key takeaways from this year’s comprehensive swag report, including cruci...

Oregon Wildfires Affect Promo Firms

The widespread fires have forced evacuations, destroyed office buildings, caused smoke ...

How to Get Creative With Embossing and Debossing

Embossing and debossing make any garment look elegant.

Luxury PPE: Hazmat Tuxedos and Louis Vuitton Face Shields

Fashion brands are releasing high-end masks and other personal protective wear.

Facebook Announces Smart Glasses

The social media giant plans to release Ray-Ban branded wearable tech next year; it’s a...

The Evolution of the Promotional Mask

In the span of a few months, cloth masks went from stopgaps to sophisticated accessorie...

Charles River Honors Everyday Heroes With Fall Line

The New England-based Top 40 supplier tapped front-line workers to be models in its lat...

Nugget-Shaped Body Pillows and Other Comfort Merch

The latest round of branded merchandise from fast-food companies includes adult onesies...

5 Ideas for Better Masks

Try these tips and tricks for designing and selling the new promo staple.

Facilisgroup Partners Give Back

Promotional products distributors have been generous with their time and money during t...

Plan for Uncertainty in 2021

With so much unknown right now, strategic planning can be tough, but there are things y...

Gaiter Makers Take Issue With Duke Mask Study

Industry suppliers say not all gaiters are the same and want university researchers to ...

Duke Scientists Identify Which Masks Work Best

N95s performed the best, while fleece neck gaiters surprisingly created more respirator...

Beyond Biden and Trump: A Look at Third-Party Presidential Merch

The Libertarian, Green and ‘Birthday’ parties all have logoed gear for the 2020 preside...

#PromoInTheWild Is a Success

Throughout the month of July, ASI members spotted promotional products in use at backya...

7 Tips for Handling Anxiety During COVID

Try these strategies for dealing with the uncertainty and lack of control inherent to t...

How to Sell Apparel for Virtual Events

Even with the online shift, organizers aren’t forgetting the value of promo items.

Retailer Consortium Aims to Reinvent Plastic Bag

Walmart, Target and CVS Health are among the brands committed to the Beyond the Bag Ini...

SOI 2020: Technology Advancement Accelerates

Coronavirus shutdowns forced businesses to implement new tech very quickly, and for man...