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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

College Student Builds Sustainable Apparel Brand

Oshki apparel is made in part from plastic waste taken from the Great Lakes.

Getting the Jump on Leap Day Marketing

What comes around every four years ( or almost every four years ) and causes...

Baby Yoda Merch Finally Rolling Out

I've already gone on record with my love of all things Baby Yoda - or if you want to...

Trend Alert: Floral Fashion Is in Bloom

Nothing screams spring quite like a floral print. Whether it's a blouse bursting with...

Succeed with Live Event Decoration

Need a truly memorable promo? Follow the lead of creative brands by utilizing live deco...

New StrombergBrand VP Is Third-Generation Exec

Jennifer Stromberg, granddaughter of the umbrella supplier’s founder, has formally join...

Vantage Switches to Recycled Garment Packaging

Top 40 supplier Vantage Apparel (asi/93390) will now package its custom apparel in...

Buttigieg Leads NH Bumper Sticker Poll

Almost 29% of those polled by ASI said they would be most willing to put the former Sou...

Supplier Rainkist Umbrellas Has Closed

Rainkist Umbrellas and its parent company Futai Inc. has been permanently closed and...

Alternative Apparel Switches to 100% Recycled Polyester

The brand said it won’t raise prices to cover the cost of giving up virgin polyester.

Meet the Woman Behind J-Lo’s Famous Bling Cups

It's been a busy week for Teneka Moore, owner of TaylorMade Bling in St. Louis, MO....

Thanks to Beyoncé, Popeyes Uniforms Are Fashion

When Beyoncé's Ivy Park clothing line teamed up with Adidas to launch an...

Social Commerce and the Promo Products Industry

Social media platforms are making it easier for creators to sell branded merch within t...

Trend Alert: Cardigans Offer Cozy Style

A great layering piece for promo and uniform programs, the button-down sweater is trend...

Charles River Kicks Off 2020 Clothing for a Cause

Top 40 supplier Charles River Apparel (asi/44620) has launched its second annual...

Buttigieg Leads ASI’s Iowa Bumper Sticker Poll

More than a quarter of those polled said they would be willing to put the former South ...

How To Boost Your Bottom Line With Wearables

Want to increase your apparel orders? Don't be afraid to upsell your clients. It's...

Penn Emblem Donates Items for Australian Wildlife

Penn Emblem (asi/77120) hosted a two-week-long collection drive in its corporate...

Alphabroder Launches ‘Digital Lounge’

Top 40 supplier Alphabroder (asi/34063) has launched an exclusive digital platform...

Aakron Line Deals With Malware Issue

Akron, NY-based supplier Aakron Line (asi/30270) is alerting clients that its...

How To Improve Your Patches

Patches and emblems once served a purely utilitarian function: extending the life of...

Sonic Promos President Featured on U.S. Chamber Panel

Seth Weiner, president of Gaithersburg, MD-based Sonic Promos (asi/329865), discussed...

How To Increase A Garment's Perceived Value

Want to ensure you're offering branded apparel that gets noticed and creates plenty...

Most Interesting (and Wildest) Products From CES2020

Thousands of products – from the useful to the bizarre – were unveiled at the massive t...

Madeleine Albright Discusses Diplomacy at ASI Orlando

The former secretary of state emphasized the importance of maintaining an optimistic ou...