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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Embracing Technological Change in the Promo Industry

Reversing promo’s digital struggles isn’t just about identifying the best tech. It’s al...

PPP Loan Process Frustrates Promo Firms

While some suppliers and distributors were able to gain quick access to funding, others...

Bella + Canvas Exec Cautions Cloth Mask Makers

Chris Blakeslee, Bella’s president, says industry manufacturers should protect themselv...

As Puzzle Sales Soar, Brands Get in on the Action

Thanks to coronavirus-caused lockdowns, jigsaw puzzles have been a hot item for the hom...

Kentucky Company Creates Mask-Making Machine

The device can produce up to 600 pleated cloth masks an hour.

Product Innovation: Vital Hook Allows for No-Touch Interaction

Supplier Brand O’ Guitar designed the PPE product for people who are wary of touching p...

PCNA Donates Children’s Gift Bags to Food Bank

Top 40 supplier Polyconcept North America  (PCNA; asi/78897) has teamed up with the...

PCNA, Hanna Andersson Give Out 10,000 Teddy Bears

Top 40 supplier Polyconcept North America (PCNA; asi/78897) has partnered with...

Dispatches From the Work-From-Home Front, Week 7

ASI staffers share the highlights of their week and the best pieces of content they’ve ...

PPP Loan Relaunch Already Beset With Problems

Congress approved $310 billion more for the coronavirus relief program, but system glit...

When Will Events Come Back?

Distributors are rethinking their event strategies amid extended uncertainty.

Promo Companies Slowly Bringing Back Staff

After laying off the bulk of their employees, many suppliers and distributors have take...

Navigating the CARES Act

In this in-depth webinar, we explore how small-business owners can take advantage of th...

Dispatches From the Work-From-Home Front, Week 6

ASI staffers talk about virtual events and show off new skills they’ve learned while qu...

Facemasks Become Fashion Statement

With more areas mandating the use of cloth facemasks in public, consumers naturally wan...

Senate Passes More Coronavirus Relief

The House has also approved the $484 billion interim bill that will replenish the Paych...

SBA Data Breach Exposes Thousands of EIDL Applicants

Nearly 8,000 small businesses that applied for emergency coronavirus relief might have ...

Dispatches From the Work-From-Home Front, Week 5

ASI staffers share insights and anecdotes from their remote offices.

CARES Act Small-Business Loans Out of Funding

The $349 billion Paycheck Protection Program that launched two weeks ago is depleted, a...

Additional Coronavirus Relief Delayed

Congress couldn’t reach an agreement Thursday to replenish the small-business loan prog...

Dispatches From the Work-From-Home Front, Week 4

The ASI team shares the shows they’re binge watching and hobbies they’ve taken up while...

Promo Companies Await Coronavirus Relief Funds

Many suppliers and distributors have been applying for loans and grant programs establi...

Congress Eyeing Additional Coronavirus Relief

The emergency aid package would include $250 billion more to shore up the quickly deple...

ASI Offers Free, Virtual Children’s Activities

The program through the company’s onsite daycare runs every weekday and includes art pr...

Paycheck Loan Program Off to Bumpy Start

Forgivable, small-business loans through the $2 trillion CARES Act are being issued, bu...