Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.
EmPOWER Her consists of monthly virtual events and an associated Facebook community. An...
After a year at home, many ASI staffers have taken their hobbies to the next level.
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Try these tricks for streamlining your workday and making the most of your time.
In the age of remote work, many corporations have ratcheted up the number of meetings t...
In addition to a paid content model for certain users, the social media site is looking...
The California-based supplier unveiled a “bags as a service” solution to help encourage...
It just makes sense to meet people where they are – on their phones. SMS marketing can ...
The apparel maker is launching an initiative to raise awareness about the benefits of d...
The Toronto-based apparel supplier detailed 10 years’ worth of sustainability and diver...
These are the items that will be in-demand this year for promo’s biggest category.
Many online fulfillment platforms and digital printing companies saw massive gains in t...
The social media app is planning to add livestreamed shopping experiences, among other ...
Karie Kaufmann, keynote speaker at the ASI Digital Expo, encouraged distributors to cha...
The Vermont senator went viral when his Inauguration Day pose – in mittens, mask and pa...
Whether it’s a beanie, tie, scrunchy or scarf, a branded accessory can complete a look.
Impressions Connect, formerly known as ISS, was held virtually from Jan. 25 to 29 for d...
Vivien Marafko moved from the U.K. to Chicago, switching gears from advertising to the ...
The in-person event included temperature checks, mask requirements and other safety pro...
A quality T-shirt is a must in every distributor’s arsenal.
The exclusive social media app allows users to start audio-only conversations. Early ad...
Decoration equipment and supply manufacturers have been developing specialty accessorie...
Started back in September with campaign swag, the “Believe in Better” collection just l...