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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Taking a Swag-Filled Journey Across the US

There were so many sites to see – and gift shops to visit – in my summer road trip to T...

Technology Executive of the Year 2021: Mike Pfeiffer, American Solutions for Business

He's the mayor of a tiny lakeside city (Long Beach, MN - population 350 and...

Distributor Entrepreneurs of the Year 2021: Menda Wright and Ann Vidro, Creative Studio Promotions

How it started: a cold call gone awry. How it's going: an unbreakable...

How to Handle a Ransomware Attack in Progress

Mike Pfeiffer of American Solutions for Business shares details from how the Top 40 dis...

Promo in the Wild Returns for Second Summer

The award-winning social media campaign highlights just how frequently people use promo...

New Equipment, Software for Apparel Decorators

A compact dye sublimation printer and custom embroidery design for e-commerce are among...

Vistaprint Named Official Design Partner of Washington Football Team

The division of Top 40 distributor firm Cimpress is helping the NFL team as it chooses ...

Looking Sharp With Pins, Brooches

Pins are a way to convey personal style and can confer a sense of exclusivity and belon...

The Big WFH Bait-and-Switch

In 2020, many companies boasted about their quick transition to remote work; now that o...

Shopify Extends Checkout Software to Facebook, Google

The e-commerce service says it will allow merchants to use Shop Pay, whether or not the...

Netflix Enters E-Comm Merch Market

The streaming service is hoping to capitalize on surprise hits by creating limited-edit...

Man Arrested for Air-Dropping Can Coolers at Music Festival

The pilot is accused of flying his seaplane below 500 feet during the Gulf Coast Jam so...

Instagram, Pinterest Add More Shopping Features

Social commerce continues to grow in popularity, with apps increasing the ways users ca...

Geiger Names Chief Revenue Officer

Chris McKee has been rising steadily through the ranks of the Top 40 distributor since ...

Improve Your Cybersecurity With These 7 Tips

Ransomware attacks are on the rise, so it’s imperative to protect your data with robust...

Tips for Making an Efficient Hybrid Workplace

Try these strategies to ensure all your employees, regardless of where their desk is lo...

Facilisgroup Holds Training Program for New Hires

The three-week immersion learning event included job shadowing at a nearby distributor ...

Promo’s Return to the Office

Though few companies plan to give up their office space completely, many are exploring ...

Organizers Deem PSI Digital a Success

Europe’s largest promo show will return to Düsseldorf for an in-person event in January...

Ralph Lauren Debuts On-Demand Polo Customization

The designer’s new Made-to-Order shirt can be produced in as little as two weeks.

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

The pizza chain launched a summer reading program with a vintage T-shirt tie in.

4 Traits Promo Is Looking for in Job Candidates

The pandemic has shifted priorities for many hiring managers who say they’re looking fo...

Powertex Group Launches Custom Hat-Building Site

PTX Hats lets users design their own custom caps online, with the help of the company’s...

Social Imprints Launches Year-Long Giveback Campaign

The distributor is releasing limited-edition merch tied to various causes under its “Gi...

Q&A: Press Release Writing Basics

When your company does something noteworthy, use these tips to help you spread the news...