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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Ready or Not, Hiring Gets High-Tech Upgrade

Companies are using asynchronous interviews, video games and virtual reality to attract...

Try These 3 Appliqué Trends

Layering one or more pieces of fabric onto various garments can create stylish designs ...

Very Peri Is 2022 Pantone Color of Year

A play on periwinkle, the lighthearted yet hopeful shade has merit for promo products a...

Stormtech Donates $600,000 in Apparel to Flood Relief

The Canadian supplier gave performance outerwear and accessories to people displaced by...

Innovators Seek $650,000 Prize to Curb Microplastic Pollution

The Microfiber Innovation Challenge announced 12 finalists with solutions to stop cloth...

SAAGNY Awards Top Suppliers, Distributors

The organization gave out a slew of accolades during its recent holiday party.

Q&A: Hiring Trends & Interview Tactics

Kathleen Steffey, a longtime recruiter, explains how interviews are great marketing too...

Five Tips for New Managers

First time in a supervisory role? Try these strategies to ensure a smooth transition.

Deck the Halls With Branded Merch

Big brands are bringing memes to life and pouring on the nostalgia with their holiday m...

Spotify Adds Merch to Popular Wrapped Campaign

The streaming service shares end-of-year listening data; this year, users’ list of top ...

PSI Düsseldorf 2022 Rescheduled to April

Organizers cited the ongoing pandemic in their decision to move Europe’s largest promo ...

Eight Home Office Essentials

Treat yourself to a workspace upgrade with new gadgets, furniture and décor.

San Diego Patch Maker Memorializes UPS Driver Killed in Plane Crash

Pacific Emblem donated special memorial patches to UPS after Steve Krueger, a longtime ...

Hoodies Are Fashion Heavyweights

Cozy yet durable, hooded sweatshirts are making the transition from a pandemic staple t...

Twitter Launches Livestreamed Shopping With Walmart Event

The mega-retailer has held shoppable virtual events on TikTok and YouTube. This will be...

Adventure Advertising Purchases Maine Print Shop

The acquisition will allow the distributor to add copy and paper printing to its divers...

Tips for Hiring Virtual Assistants

For companies struggling to find workers, a virtual assistant could be a cost-effective...

CES 2022 Expected to Be Smaller But Exciting, Organizers Say

The massive tech trade show returns to Las Vegas in January, covering everything from N...

Hulu Opens Merch Shop, Offers Ugly Sweaters

The streaming service is following in the footsteps of Netflix, which also launched a b...

Executing a Complex Custom Streetwear Order

All USA Clothing stepped outside its comfort zone to produce garment-dyed sweats in fou...

Viral TikTok Helps Supplier Attract Job Candidates

A sales specialist at Pop! Promos posted a short video detailing a day at the office; w...

Amazon to Launch ‘Project Mic’

The app will give users the ability to make and distribute a live radio show, complete ...

Cameo Enters Merch Game With Acquisition of Represent

Custom Ink, Represent’s former parent company, will continue to handle fulfillment and ...

7 Ways to Attract (and Retain) Workers

Recent studies find that half of working Americans are looking for a new job, often due...

Los Angeles Streetwear Brand Aims to Tackle Homelessness

SkidRow Manufacturing is a print shop and social enterprise that hires homeless and at-...