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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Sustainable Items, Custom Shoes Trend at ASI Orlando

Products with an environmentally conscious angle were among the most prominent at promo...

Fully Promoted Honors Franchisees at Gala

Top 40 distributor Fully Promoted (asi/384000) honored some of its top franchisees...

Be Strategic Online to Capture Millennial Buyers

Use product demo videos and a laser-focused Instagram account to reach these digital na...

Top Promo Trends of the 2010s

A countdown of the biggest trends to hit the promotional products industry over the las...

Ampersand Group Launches New Buying Group

The Ampersand Group , a network of more than 60 business owners, has launched a new...

Philadelphia Passes Single-Use Plastic Bag Ban

Philadelphia, the sixth-largest U.S. city by population, is moving forward with a ban...

Clothpromotions Plus, Sourcing Solution Enter Joint Venture

Clothpromotions Plus (asi/45513), a Boca Raton, FL-based supplier of microfiber...

Predicting Promo Industry Trends in the 2020s

At the risk of being laughably wrong in 10 years, ASI's writers and editors took a...

Disney’s $2.7M Baby Yoda Miscalculation

The breakout star of The Mandalorian won’t be making it under the tree this holiday sea...

Facilisgroup Expands Training Program

Facilisgroup, a software-as-a-service business for the promotional products industry,...

Classic Blue Is Pantone’s 2020 Color of the Year

As we enter a new decade, many people are clamoring for comfort, calm and constancy....

Ivory Ella Donates Screen-Print Shop to Rhode Island High School

Ivory Ella delivered some holiday spirit to its hometown high school. The trendy...

Connecticut Screen Printer Creates Zero-Waste Shop

Two years ago, Rachel DeCavage committed to turning her Middletown, CT-based...

Stahls’ Adds Wholesale Blank Apparel

Stahls' (asi/88984), the Sterling Heights, MI-based supplier of heat printing...

Flamin’ Hot Cheetos Creator Shares Leadership Tips

In this podcast, Richard Montañez explains how he climbed the corporate ladder, from ja...

TikTok Memes Are Moment Merch Fodder

The trendy short-form mobile video sharing app is wildly popular with Gen Z and has hel...

Trend Alert: Puffer Jackets Are a Fashion Staple

Quilted outerwear serves as both a functional piece and streetwear statement.

Teespring, Champion Collaborate on Merch Drops

The online platform is enabling creators to sell custom collections featuring well-know...

Charles River Plans Pop-Up for Charity

Top 40 supplier Charles River Apparel (asi/44620) is launching a pop-up store on Dec....

Q&A: Edwards Garment’s Rick Cesere Discusses Acquisition

The Top 40 promo supplier recently acquired Bishop Custom Clothing.

Grossman Marketing Group Acquires Advantages in Marketing

It’s the Massachusetts distributorship’s sixth acquisition in as many years.

The Magnet Group Closes Camarillo Facility

The Top 40 supplier plans to relocate operations to a new building it purchased in Wash...

Hexa Debuts Customizable Premium Outerwear

The factory-direct solution, designed specifically for the promo industry, enables dist...

State of the Decorated-Apparel Industry

Optimism has bounced back after last year’s uncertainty, and decorators are ready to ta...

Geiger Plans GivingTuesday Clothing Drive

Top 40 distributor Geiger (asi/202900) plans to donate unused socks and underwear to...