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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

From Toilet Paper Tube to Mobile Tech Tool

The iCaddy was born out of a 7-year-old's frustration when the tablet she'd propped...

Video: A Look at High-End Joggers

Activewear represents a quarter of all U.S. apparel sales, according to a recent...

SGIA to Create Digital Printing Color Standards

The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

Republican Sen. Rand Paul got a lesson in the intricacies of embroidery digitizing...

Feed Your Feet With Avocado Toast Shoes

We've reached peak millennial baiting. In what seems like it should be an elaborate...

Pediatrics Office Uses T-shirts to Promote Vaccination

A New York pediatrician's office has gone viral after employees sported custom tees...

Walmart Highlights Young Entrepreneurs for Black History Month

Walmart is celebrating Black History Month by highlighting the accomplishments of a...

British Magazine Sells Embroidered Tees to Combat Internet Bullying

The internet can be a scary place, particularly comment sections where anonymity...

How to Succeed with "Moment Merch"

In sports, politics and pop culture, it takes just a second to set social media alight....

More Sights From CES 2019

With more than 4,400 technology companies sprawled across more than 2.7 million...

4 Cool Products at CES

CES, the massive consumer tech trade show, kicked off in Las Vegas this week, and...

Moment Merch Makers Struggle to Fend Off Copycats

For apparel decorators riding a viral trend, being first is often critical. But even...

Our Favorite Moment Merch

The best branded merchandise strikes a chord with consumers because it's timely,...

'Pooey Puitton' Maker Seeks Parody Protection

Does a popular poop-shaped toy purse piggyback on the fame of French luxury retail...

Readers Share Viral Success Stories

In the January issue of Wearables, we explore "moment merch," when big events in...

T-Shirts Gone Viral

Take a look at a few noteworthy moments in 2018 and the T-shirts they spawned: ...

Preparation, Technology Enable Last-Minute Merch

When it comes to moment merch, there's no moment with more urgency than hustling...

Q&A: Ricoma Creates an 'Uber for Embroidery'

Embroidery machine maker Ricoma is hoping to disrupt the decorated-apparel market...

Branded Gift Wrap Hot This Year

Looking for the spiciest trend of the holiday season? Look no further than the...

Q&A: InkSoft Helps Spalding With Personalization

Customization is a hot trend these days, with consumers eager to put a personal stamp...

Washington Proposes State-Wide Plastic Bag Ban

Washington is angling to become the second state - after California - to ban...

Kornit to End Sales Partnership With Hirsch Solutions

Kornit Digital , a manufacturer of high-end digital textile printers headquartered...

Coral Reefs Inspire 2019 Color of the Year

If the Pantone Color Institute has anything to say about it, 2019 will be a year of...

State of the Decorated Apparel Industry 2018

Decorator optimism is waning, but as our annual report shows, 2019 will include plenty ...

Q&A: Bruce Ackerman Explains Printavo Merch

Decorated-apparel shop management software developer Printavo recently rolled out a...