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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Wearables Readers Share Investment Plans

We recently asked Wearables readers to share their short-term investment plans with...

Instagram Takeover: Essential Creations

For the latest edition of Wearables' Instagram Takeover, we headed to the Windy City....

Beach Town Considers Towel Ban

A tiny coastal town on Italian island Sardinia has proposed a ban on beach towels and...

Epson Showcases Digital Printing in 4th Annual Fashion Show

Epson is on a mission to prove that digital printing - particularly its own line of...

Hanes Reports Sales, Announces Acquisition

North Carolina-based HanesBrands (asi/59528) announced 2017 Q4 growth of 4%, which...

CA Considers Straws-Upon-Request Bill

Giving out unsolicited plastic drinking straws in California could soon land...

BDA Tackles Super Bowl Merch

When it comes to Super Bowl merch, BDA (asi/137616) is the reigning champion. This is...

Grumpy Cat Wins Copyright Case

Internet sensation Grumpy Cat, the feline face that launched a thousand memes, just...

CPSC Recalls Fidget Spinner Keychains

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Instagram Takeover: Skyline Graphics Media

Sherri Weiske is ready for her close-up. She and her team at Skyline Graphics Media...

Wearables Readers Share Success Secrets

We recently asked Wearables readers to tell us what tool has been the key to their...

Smart Promotional Items at CES

CES is a proving ground for technology of all shapes and sizes, but like any good...

Hot New Products From CES 2018​

CES, the massive consumer tech trade show, kicked off in Las Vegas this week, with...

Ice Cream Company Indulges in Clever Merch

It should come as no surprise that Ben & Jerry's has a knack for clever merch....

Fashion Students Design New NFL Merch

Who says fashion and football don't mix? Last year, the NFL challenged 25 Fashion...

NFIB: Small Biz Optimism Soars

Small-business optimism is at its highest level in 34 years, according to an index...

AI’s Role in Marketing on the Rise

Marketers believe artificial intelligence will play a large role in their industry in...

Harland Clarke Announces Leadership Changes

Texas-based Harland Clarke (asi/219943), the distributor behind Walmart's Promo Shop,...

Supreme Court to Hear Political Apparel Case

The U.S. Supreme Court will be ruling on whether political buttons, badges and...

Gildan Reports Small Revenue Gain in Q3

Top 40 supplier Gildan Activewear (asi/56842) reported total net revenue of $716.4...

Immersive Booth Experiences at CES

When you're one trade show exhibitor out of thousands, it's tough to stand out from...

Sleep Robots and Time-Travel Cameras Among CES Finds

More than 4,000 exhibitors show off their big ideas and boldest innovations every...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to share their thoughts on 2018, specifically...

Swag Styles of the Rich and Famous

Luxury branded items prove pricing is all about perception, not inherent value.

Scalable Press Aims for Quick-Turn Decorating

Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....