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Strategy
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
StrategyThe industry’s first show of the year featured two days of exhibits, a full slate of pr...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year off...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
StrategyTeam USA will look their best in Milan with vintage-inspired pieces, signaling some win...
ASI Orlando 2026: Build a Trusted Printer Network
StrategyA panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...
ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
StrategyJason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
StrategyKatie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...
ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor
Sterling McKinley of Clarity AI Solutions,...
ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
As Education Day concluded, flash polling ...
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
Marketing is more than a single slogan the...
Best in Branding: Cheers to a Year of Fun & Festive Merch
From classy convenience-store replicas to ...
The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)
Reliability is the real currency when it c...
Top 10 of 2025: Canadian Stories
Readers in the Great White North were hung...
The 2026 Trade Show Planning Guide
Web ExclusiveCheck out ASI Media’s 20th annual comprehensive listing of North American and internati...
5 Insights for Building Strong Supplier-Distributor Partnerships
StrategyKatie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...
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Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints...
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Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer...
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Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
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Top 10 of 2025: Print & Promo Marketing
StrategyThe most-read stories from the converging worlds of print and promotional products.
Top 10 of 2025: Trends, Analysis & Commentary
StrategyASI Media’s readers were especially eager for data this year on everything from promo s...
4 Ways To Use Popular Trends as Inspiration for Promo Campaigns
StrategyDistributor Lisa Fronek discussed her insights in a recent Quick Hit video on the ASI L...
Top 10 of 2025: ASI Media’s Podcasts
StrategyThis year we launched two additional podcasts and touched on everything from print on d...