Strategy

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Strategy

Branding Touchpoint enrolled both its interns in the program, which helped give them fo...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the At...

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Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Resear...

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From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

The Warwick, RI-based distributor has foun...

Product Spotlight: Discover Popular Back-To-School Promos

Strategy

Class is in session! It's time to make the grade with education clients by selling ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

Strategy

After a challenging first half of the year, eager attendees and exhibitors at the indus...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

Strategy

The distributor looks back on a career that started when he was just 13 and success tha...

Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanw...

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Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Being creative and consultative helps dist...

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Counselor State of the Industry 2025: Buyer Preferences

Distributors are spending smarter on clien...

Counselor State of the Industry 2025: Tariffs

From price increases to lagging sales, dis...

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Counselor State of the Industry 2025: Projects Taking Longer

Onerous service agreements, growing client...

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Counselor State of the Industry 2025: Choosing Suppliers

Distributors may not be expanding their ve...

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Sourcing Beyond China

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Labor

Strategy

A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...

Counselor State of the Industry 2025: Made in USA

Strategy

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...

Counselor State of the Industry 2025: Supplier Health

Strategy

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...