Strategy

Are ‘Made-in-USA’ Promo Sales About to Surge?

Strategy

Major anniversaries in American history and other events are spurring suppliers who man...

SanMar Adds European Sustainable Apparel Brand Stanley/Stella

Strategy

The Counselor Top 40 supplier is offering 20 styles – made from organic cotton and recy...

AI Expert Steve Metcalf Shares His Tips & Insights

The co-founder and CEO of Imagine AI Live ...

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Create a More Efficient Workflow for the Design Process

Designers in print and promo can use AI an...

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The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

The platform has been growing into a stand...

Nominate Now for Print & Promo’s Rising Stars

Strategy

We’re looking for standout pros who have been in the industry for fewer than five years.

2024 ASI Media Product of the Year: Yard Signs

Strategy

Throughout a fiercely contested election, political signs became the symbol of choice ...

Olivia Rodrigo Is Back With Another Immersive Experience

Strategy

This time, the singer has partnered with Sony and the New York MTA to take over a whole...

Overture Promotions Unveils Annual Train Ornament

Strategy

The Counselor Top 40 distributor has designed and produced the collector’s items for Ca...

Promo Lessons From the Golden Globes Swag Bag Worth $1 Million

This year’s gift bag is a real bag that us...

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Why Print-on-Demand Is Big Business for Private Equity

Mark Hahn, managing director of Graphic Ar...

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Trader Joe’s Branded Totes Go Viral – Again

The grocery chain has scored a hit this ye...

Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly

The fast-food chain’s U.K./Ireland divisio...

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Allmade Apparel Creates Decoration Recommendations Guide for Printers

The eco-friendly apparel company said the ...

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Enron Resurrects With a Merch Marketing Stunt

The company’s recent revival appears to be...

VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026

Strategy

Ashley Roberts, content director of Printing Impressions, sat down with Dave Leskusky, ...

The Exit Strategy Blueprint: Plan on Your Terms (Or Be Forced Out Against Your Will)

Strategy

No matter what you do as a business owner, you have to exit at some point. Here are the...

Why Is There So Much ‘Wicked’ Merch?

Strategy

The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost...

3 Takeaways From the Savannah Bananas’ Viral Tee

Strategy

The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art th...

7 Tips for Catering Direct Mail to Millennials & Gen Z

Strategy

These digital natives value authenticity, tangible experiences and meaningful connectio...

The Step-By-Step Guide to Selling Custom Products

Strategy

The  sales process for custom products  is more similar than you think to the stock...