Strategy

Decorating Roundup: Penn Emblem Nabs NAUMD Award

Strategy

Also, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA ...

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

Strategy

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the ...

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Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

A graphic designer by trade, Katlin has be...

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Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

During this difficult time, ASI is committ...

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Strategy

Help us honor the most creative and effective uses of promo.

The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

Strategy

It’s natural to have regrets after you sell your business, but you can ease your transi...

‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

Strategy

New data from ASI Research indicates that, while classic categories once again took the...

Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings

Strategy

The latest ESP data from ASI Research also highlights shifting trends, from retro style...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matt...

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The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously ...

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The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what s...

The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting ...

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The Next 5 Years: Leverage the Power of Choice with Personalization

Promo companies are leaning into extra cus...

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The Next 5 Years: Meet the Growing Needs of Your People

After a profound shift in the world of wor...

Q&A: How To Build Strong Client Relationships

Strategy

A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...

How the Print Industry Is Reacting to Tariffs

Strategy

Though not as severely impacted as the promo parts of their businesses, printers are st...

Why Bands Should Take Their Merch Beyond T-Shirts & Posters

Strategy

Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium...

Big Markets 2025: Education

Strategy

Increased competition for students is causing schools to market themselves more aggress...

Big Markets 2025: Healthcare

Strategy

Adoption of tech and greater need for care is driving growth in this stalwart sector.

Big Markets 2025: Automotive

Strategy

This sector’s postpandemic rebound has given way to a new set of concerns.