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Research
ASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways
ResearchThe newest edition of ASI’s definitive end-user study highlights the effectiveness and ...
Sourcing City Report Finds U.K. Promo Market Topped £1.3B in 2025
ResearchThe annual sales figure – nearly $1.8 billion in USD – is a record for the United Kingd...
What the Data Reveals About Tariffs’ Monumental Impact on Sourcing – and the Industry
Even as the Supreme Court ruling throws th...
ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to di...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continue...
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
ResearchThough the gains were driven more by price increases than increased sales activity, dis...
Custom Ink Survey Finds ‘Gift Gap’ Between Corporate Gifting & Employee Preferences
ResearchCustom Ink’s report notes that employees most value personalized and brand-name gifting...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
ResearchJust-released ESP search data from ASI Research indicates that, in the face of a number...
Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years
ResearchWith a 5% year-over-year increase in Q3 sales, the industry picked back up after severa...
ASI Media 2025 State & Regional Sales Report
No matter which part of the country you li...
5 Charts That Show How the Economy Is Impacting Promo
From price increases to the labor market t...
Infographic: Looking Ahead in the Canadian Promo Industry
Top challenges this year for Canadian dist...
Infographic: The Sales Environment in Canadian Promo
While gross profit margin fell slightly be...
Why Labels Could Be the Next Big Opportunity in Promo
Digital printing technology makes custom l...
Infographic: Supplier Relations in the Canadian Promo Industry
Nearly all of Canada’s distributors are co...
Infographic: The Labour Market in Canadian Promo
ResearchWhile employee concerns have generally eased since 2023, distributors in Canada continu...
Infographic: Sustainability Matters in Canadian Promo
ResearchState of the Industry data from ASI Research highlights demand for environmentally frie...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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ASI Chicago 2025: Distributors Express Optimism for Second Half of Year
ResearchFlash polling conducted during an Education Day Wrap-Up session showed that 60% of dist...
Promo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
ResearchDistributor sales collectively declined by 3.2% in Q2 2025, according to new findings f...
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
ResearchThe second quarter also saw sustained interest in trendy products like custom socks and...
Consumer Research: Region
ResearchExclusive research from ASI explores the promo preferences of consumers across a variet...