ASI’s 2026 Ad Impressions Study provides one of our most comprehensive looks at the value, effectiveness and impact of promotional products, with findings across 24 countries.

Now, we’re beginning a series to spotlight individual product categories, key metrics and specific international markets worth taking a second look at.

We’re starting off with a category that’s a bit of an unsung hero: food gifts. According to Counselor’s upcoming State of the Industry report, food gifts (and bottled water) make up just over 1% of annual industry sales, or about $345 million.

However, when we asked survey respondents about their impressions of an advertiser after receiving a promotional item, 94% said they would have a more favorable view after receiving a food gift – more than for any other product category.

Also worth noting: When asked why they would keep a promotional item, nearly three-quarters of respondents said they’d keep and consume a branded food gift because it’s enjoyable to have. Who doesn’t enjoy a free snack or sweet treat?

Read and download the full 2026 Ad Impressions report here.

Click here for a pdf of this infographic.