Strategy

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...

ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

Strategy

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experienc...

Abeegha Solutions Unlocks Sales Potential With Entry Into Promo Products

Though it started life offering traditiona...

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Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard

From Olive Garden-branded pool floaties to...

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ASI Chicago 2025: Sell to Different Generations

Connect with buyers based on their generat...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Strategy

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how...

ASI Chicago 2025: Opportunities in the Print Industry

Strategy

Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print ...

ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

Strategy

A trio of distributor leaders gave tips on sales and marketing tactics along with views...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

6 Ways To Get Creative With Direct Mail for Fall

Print is uniquely positioned to take advan...

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Go Beyond Basic DTF With Mixed-Media Designs

Special-effect heat transfer vinyl works b...

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New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and stream...

Pride-Related Promo Searches Decline as Brands Scale Back

The number of ESP searches for products re...

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Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Meanwhile, searches for “made in Canada” f...

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Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery

Plus, DTG Connection has rebranded as Prin...

The Bottle Station Improves Accessibility for People With Limited Mobility

Strategy

The product secures items to surfaces, making it easier for people with mobility issues...

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

Strategy

The mystery box concept comes with an element of rarity and surprise that keeps custome...

How To Future-Proof Customer Communications With AI & Personalization

Strategy

PRINTING United Alliance recently hosted a webinar exploring the importance of seamless...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Common UV Printing Myths Debunked

Strategy

With its high-quality output and ability to print directly on a variety of objects, UV ...

How To Create the Ultimate Print-on-Demand Experience for Customers

Strategy

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promo...