Strategy

How Printers Can Expand Their Profit on Every Order

Strategy

By reviewing pricing, workflow systems and current sales strategies, apparel decorators...

10 Promo Pros Reveal How They’re Using AI & Automation

Strategy

With so much talk of “automating this” and “using AI to do that,” a collection of brand...

Move Beyond Stitch Count With These Embroidery Pricing Strategies

Decorators should sell the perceived value...

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8 Reasons You Don’t Want To Miss PRINTING United Expo This Year

The show, set for Oct. 22 to 24 in Orlando...

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How Promo Products Helped Save a Texas Print Brokerage

Having a diversified business has helped C...

Texas Decorator Explores the Power of Print & Promo

Strategy

C.C. Creations proves why being a true one-stop shop is the future of convergence.

Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Strategy

Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduc...

How Print on Demand Is Reshaping Promo

Strategy

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

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Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns

Executives say they’re diversifying their ...

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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspensio...

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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Though fewer than a quarter of promo pros ...

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ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Branding Touchpoint enrolled both its inte...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Strategy

Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where f...

Infographic: Monitoring the Supply Chain in Canadian Promo

Strategy

State of the Industry data from ASI Research shows that Canadian distributors continue ...

From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

Strategy

The Warwick, RI-based distributor has found success by leveraging its long-standing cli...

Product Spotlight: Discover Popular Back-To-School Promos

Strategy

Class is in session! It's time to make the grade with education clients by selling ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

Strategy

After a challenging first half of the year, eager attendees and exhibitors at the indus...