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Strategy
Enron Resurrects With a Merch Marketing Stunt
StrategyThe company’s recent revival appears to be an elaborate joke designed to fuel sales of ...
VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026
StrategyAshley Roberts, content director of Printing Impressions, sat down with Dave Leskusky, ...
The Exit Strategy Blueprint: Plan on Your Terms (Or Be Forced Out Against Your Will)
No matter what you do as a business owner,...
Why Is There So Much ‘Wicked’ Merch?
The over-the-top marketing campaign for th...
3 Takeaways From the Savannah Bananas’ Viral Tee
The baseball team sold limited-edition T-s...
7 Tips for Catering Direct Mail to Millennials & Gen Z
StrategyThese digital natives value authenticity, tangible experiences and meaningful connectio...
The Step-By-Step Guide to Selling Custom Products
StrategyThe sales process for custom products is more similar than you think to the stock...
Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate
StrategyAlso, Stahls’ is offering an EasyRip service for direct-to-film transfers, and Ninja Tr...
Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line
StrategyThe garment decorator with a mission to provide meaningful work to people with autism h...
These 10 Mega Trends Are Driving Success in the Printing Industry
Peter Schaefer, a partner at New Direction...
Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees
It’s another in-the-spotlight printing mis...
Why Heat Transfer Vinyl Is Ideal for Distributors
Heat transfer vinyl is an affordable and e...
AI as an Efficiency & Empowerment Tool
Three industry AI experts recently joined ...
Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls
The mess-up from Mattel is another sharp r...
Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros
The “Espresso” singer teamed up with Cash ...
This Year Has Been the Most Momentous Ever for M&A
StrategyBlockbuster buys involving Counselor Top 40 firms, international acquisitions and a flu...
Send Us Your Products for December Showcases
StrategyFeatured items will receive free editorial exposure on ASICentral.com.
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The Ultimate Promo Bag Bestsellers List
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The Top American-Made Products Perfect for Anniversaries & Milestones
Add a special touch to commemorative gifts and incentives by...
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Introducing the Heavyweight Collection by BELLA+CANVAS
The BELLA+CANVAS (asi/39590) Heavyweight Collection is bold and on trend. ...
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How To Get High-Quality Solvent-Based Ink for Less
So long, expensive solvent-based inks. Now you can get high-quality, highly...
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A Comprehensive Guide To Buying Apparel Decoration Equipment
StrategyFrom knowing the right time to invest to asking vendors the right questions, there’s pl...
5 Strategies for Pitching Sustainability to Reluctant End-Buyers
StrategyShame and scolding are unlikely to sway clients, but embracing optimism and focusing on...
NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program
StrategyThe chicly designed apparel and accessories are helping stoke public interest in forthc...
Promotions Planner: A Month of Love
StrategyStart presenting ideas to clients for campaigns centered on February observances.