Strategy

Abeegha Solutions Unlocks Sales Potential With Entry Into Promo Products

Strategy

Though it started life offering traditional printing and graphic design services, the c...

Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard

Strategy

From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular...

ASI Chicago 2025: Sell to Different Generations

Connect with buyers based on their generat...

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ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Education Day speaker Mimi Brown dispelled...

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ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING Unite...

ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

Strategy

A trio of distributor leaders gave tips on sales and marketing tactics along with views...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

6 Ways To Get Creative With Direct Mail for Fall

Strategy

Print is uniquely positioned to take advantage of the emotion, color and opportunity of...

Go Beyond Basic DTF With Mixed-Media Designs

Strategy

Special-effect heat transfer vinyl works best as a complement to direct-to-film transfers.

New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and stream...

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Pride-Related Promo Searches Decline as Brands Scale Back

The number of ESP searches for products re...

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Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Meanwhile, searches for “made in Canada” f...

Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery

Plus, DTG Connection has rebranded as Prin...

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The Bottle Station Improves Accessibility for People With Limited Mobility

The product secures items to surfaces, mak...

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Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity

The mystery box concept comes with an elem...

How To Future-Proof Customer Communications With AI & Personalization

Strategy

PRINTING United Alliance recently hosted a webinar exploring the importance of seamless...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Common UV Printing Myths Debunked

Strategy

With its high-quality output and ability to print directly on a variety of objects, UV ...

How To Create the Ultimate Print-on-Demand Experience for Customers

Strategy

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promo...

Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Strategy

Seattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar an...

Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’

Strategy

The promotional products supplier, which manufactures leather goods in the U.S., has be...