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Strategy
Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’
StrategyThe promotional products supplier, which manufactures leather goods in the U.S., has be...
TravelChair Products Featured on ‘Good Morning America’
StrategyA range of outdoor chairs and a table from the supplier were included in the show’s “De...
Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event
The annual event featured more than 100 ve...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro spor...
Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Plus, Stahls’ and Lane Seven Apparel are h...
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
StrategyThe decorating technique can add more dimension and depth than typical embroidered logos.
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
StrategyApparel decorators must find the right balance between covering costs, ensuring profita...
The 2025-2026 Multi-Line Rep Directory
StrategyHere’s the latest listing of the industry’s MLR firms from ASI’s database.
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
StrategyPlus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...
ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing dire...
ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration
Gray and Lott discuss topics including pri...
ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables
The Bundy Group executive presented data-d...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big...
Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
The branding agency is providing promo, pr...
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
Dunkin’ collaborated with Stoney Clover La...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
StrategyThe partnership takes brand engagement to a new level by cleverly matching the slogan w...
Expand, Elevate & Win More Business With Commercial Print
StrategyFor promotional products distributors, selling print can be a logical, profitable next ...
Sponsored Content
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover...
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Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market
StrategyThe phenomenon is a testament to the iconic tennis great – and the power branded merch ...
4 Steps To Printing a Vintage Concert T-Shirt
StrategyWith ’90s nostalgia more popular than ever, creating a tee with a vintage feel can be a...
Decorating Roundup: Penn Emblem Nabs NAUMD Award
StrategyAlso, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA ...
The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
StrategyThe Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...