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Strategy

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads
ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads
Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

6 Ways To Get Creative With Direct Mail for Fall
6 Ways To Get Creative With Direct Mail for Fall
Strategy

Print is uniquely positioned to take advantage of the emotion, color and opportunity of...

Go Beyond Basic DTF With Mixed-Media Designs

Special-effect heat transfer vinyl works b...


New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and stream...


Pride-Related Promo Searches Decline as Brands Scale Back

The number of ESP searches for products re...

Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner
Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner

This month, Branding Together Co-hosts Theresa Hegel and Cassie Green share anecdotes...

Convergence Corner: Lessons in Growth From Brewery Branding Co.
Convergence Corner: Lessons in Growth From Brewery Branding Co.

As the craft beer industry exploded, Brewery Branding Co. grew with it. The company...

Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery
Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery
Strategy

Plus, DTG Connection has rebranded as Printer Biz, and Transfer Express has released th...

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Strategy

The mystery box concept comes with an element of rarity and surprise that keeps custome...

Common UV Printing Myths Debunked

With its high-quality output and ability t...


How To Create the Ultimate Print-on-Demand Experience for Customers

Think of yourself as a “fulfillment soluti...


Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Seattle’s Central Saloon hosted Nirvana’s ...

Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’
Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’
Strategy

The promotional products supplier, which manufactures leather goods in the U.S., has be...

Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event
Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event
Strategy

The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music fes...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Strategy

Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July ...

Branding Together: Reinventing a Legacy Print & Promo Business
Branding Together: Reinventing a Legacy Print & Promo Business

June's episode is all about the ideas of rebranding and reinvention - both for a...

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Strategy

The decorating technique can add more dimension and depth than typical embroidered logos.