Tara Lerman

  • Digital News Editor

Tara oversees ASI Media’s news coverage. She regularly contributes to podcasts, videos, and data explainers that help ASI’s audience make sense of industry trends and business news.

Overture Promotions Expands Into Law & Higher Ed Verticals With Acquisition of Pride Products

The deal adds to the Counselor Top 40 distributor’s expertise in legal, higher educatio...

Gold Bond Names Mark Godsey CEO

Co-owner Mitch Henderson becomes chief strategy officer as supplier announces multiple ...

Marco Indrio Named Alpi President, Marking New Era for the Family Business

Indrio’s father, Alpi founder Francesco Indrio, will stay on as CEO.

David Jackson Takes on New Role as Chief Technology Officer at ePromos

Jackson joined the Counselor Top 40 distributor last year with nearly 30 years of IT ex...

Hirsch Taps Beverage Industry Vet Jason Cottle as VP of Sales

Cottle joins the Counselor Top 40 supplier with more than 20 years of executive sales e...

Brandability Acquires Digital Marketing Firm Speedsquare

The company also announced the promotion of Speedsquare co-founder Steve Smothers to ch...

Proforma Printhouse Signs Deal To Acquire On Purpose Branding

The deal marks the Proforma affiliate’s fifth acquisition in five years.

HPG Appoints Alex Symms & Melissa Bettua to VP of Sales Positions

In their new roles, Symms and Bettua will oversee territory sales strategies for the We...

Rob Hamill Takes on New Role as Chief Strategy Officer at S&S Activewear

Since joining the company in 2024, Hamill has helped oversee M&A activity and strategic...

E.P. Gerber & Sons Company Acquires Promo Supplier Solid Dimensions

According to Solid Dimensions, the deal will support continued expansion of its line of...

Peerless Umbrella Appoints Katie Kailik as Director of Sales

Kailik was named ASI Media’s 2025 Supplier Salesperson of the Year.

The Bright Side: Proforma Hosts Holiday Gift Drives in Ohio & Florida

The annual holiday tradition helps children in need through partnerships with Providenc...

Cintas Proposes Bid To Acquire UniFirst, Marking Third Attempt at a Deal

The Counselor Top 40 distributor submitted the same offer nearly a year ago, but now en...

Top 10 of 2025: News Stories

M&A activity, industry lawsuits, USPS shakeups and – of course – tariff updates were am...

Top Promo Takeaways From the November U.S. Jobs Report

Job gains in healthcare and construction and losses in warehousing represent opportunit...

OTTO International Launches Club Collection of Golf & Sportswear Caps

The Counselor Top 40 supplier will showcase the new headwear at ASI Orlando next month.

PCNA Promotes Mark Gammon to SVP of Sales

The industry veteran has held numerous positions across promo, including CEO of Counsel...

Obituary: Brian Stahl, Cofounder and Former Head of Operations at Stahls’

The industry leader, who passed away on Nov. 22 at 78, will be remembered for his gener...

Newly Proposed Bipartisan Legislation Would Require Made-in-USA Merch at National Park Service Sites

The American Products in Parks Act could be a boon for American promo manufacturers.

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Imports Fall, Trade Deficit Shrinks as Reciprocal Tariffs Take Effect

New figures from the U.S. Bureau of Economic Analysis show a 5.1% decrease in imports o...

The Fed Cuts Interest Rates for Third Time This Year, Blames Tariffs for Inflation Overshoot

The announcement comes after the central bank cut rates twice this fall.

Reflecting on ASI’s Community Impact in 2025

The company has donated $2 million over the last two decades, including more than $40,0...

613 Originals Taps Former alphabroder Exec Greg Mastro To Lead Operations

Mastro has held several manufacturing leadership roles at some of the industry’s top su...

Former Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint

DeSandre will define and lead North American business operations for the subsidiary of ...