Logomark (asi/67866) has a new chief financial officer.

Brad Eisenstein, Logomark (asi/67866)

The Counselor Top 40 supplier has announced that Brad Eisenstein will move into the executive role, bringing more than 25 years of leadership experience spanning finance, operations and sales operations.

Eisenstein succeeds longtime Logomark CFO Russell Taitz, who is retiring after a quarter of a century with the firm. Taitz will support the leadership transition, providing continuity as Eisenstein assumes leadership of the company’s finance organization.

The news comes a little over a month after President Clive Goldberg was named CEO, replacing founder and CEO Trevor Gnesin. Both Goldberg and Gnesin are members of the Counselor Power 50 list of the most influential people in promo.

“Brad brings the combination of financial leadership, operational experience and growth mindset that fits where Logomark is going,” said Goldberg. “We have been building a stronger, more scalable organization around our customers and the opportunities ahead of us. Adding Brad to our leadership team brings additional experience and capability as we move into our next phase. We are also grateful to Russell for his leadership and commitment to Logomark over the past 25 years and wish him the very best in his retirement.”

Prior to joining Logomark, Eisenstein spent four years as CFO of Direct Edge Media. He served in the same role with Todd Pipe & Supply and AllDigital, also holding the title of COO. Earlier in his career, Eisenstein held leadership positions with XO Communications and White Cap Construction Supply, then part of HD Supply.

“Logomark has built a strong business and reputation, but what attracted me most is where the company is going,” said Eisenstein. “There is a clear commitment to growth, innovation and the customer, and an opportunity to build on what is already working while continuing to strengthen the business for the future. I’m looking forward to partnering with Clive and the entire leadership team to help make that happen.”

Based on reported 2025 North American promotional products revenue of $116.5 million, Logomark ranks 17th on Counselor’s most recent list of the largest suppliers in the industry.