Now that summer is coming to a close, it’s time to start presenting promotional campaign ideas to clients based on December observances. From National Bartender Day to National Salesperson Day, the last month of the year presents a number of opportunities for end-buyers to promote their people and their brands.

Dec. 1/National Bartender Day

This day is set aside to recognize the dedication of bartenders around the country who often work long hours, serving customers late into the night.

PITCH: Bars and restaurants can offer their employees items to encourage self-care, like gift sets containing gourmet food.

Aviana gourmet gift set (100721-410) from Gemline (asi/56070)

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Dec. 2/National Mutt Day

Animal advocates can leverage this observance to encourage adoption of mixed-breed canines. It’s an ideal opportunity for pet-oriented businesses to promote dogs looking for loving homes.

PITCH: Approach shelters, pet stores and veterinarian practices about endorsing mixed-breed dogs with branded items, like signage and pet items for new adoptees.

Pet bowl (3240) from Evans Manufacturing (asi/52840)

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Dec. 8/National Salesperson Day

Inbound marketing firm HubSpot recently reported that a third of salespeople left their jobs in both 2021 and 2022. Recommend that organizations recognize their teams for a job well done, and to encourage them consistently.

PITCH: Distribute personalized relaxation sets for salespeople to use when they’re off the clock.

Gift set with sleep therapy machine and aroma diffuser (HGS-1420) from HIRSCH (asi/61005)

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Dec. 10/Human Rights Day

This observance marks 75 years since the Universal Declaration of Human Rights was proclaimed by the United Nations – the pledge enshrines the rights that all people are entitled to, including dignity, liberty, the right to life, freedom of movement and the right to property.

PITCH: Help cultural centers host educational sessions this day and suggest they distribute items like bags and totes.

Cotton canvas tote (CNC1515) from American Ad Bag Co. (asi/35290)

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Dec. 30/National Bacon Day

Americans love their bacon, and this observance celebrates this classic breakfast food. Eateries that offer bacon – including both sit-down and takeout restaurants – can promote their offerings this day.

PITCH: Consider signage and apparel for staff that can also be sold onsite, like a T-shirt with a “National Bacon Day” message.

Long-sleeve cotton T-shirt (SSFL748) from imprintID (asi/73651)

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