Logomark (asi/67866), a Counselor Top 40 supplier, is expanding its giveback program, adding its Bettoni collection as another way for product sales to support Shelter to Soldier, which rescues dogs from shelters and trains them to become service animals for veterans. A portion of sales from Logomark's Bettoni, Perka, iCool and Work collections help fund that mission.

Promovision (asi/79898) is updating its minimum order policy. Effective Oct. 1, a $25 surcharge will be applied to orders below the $100 minimum. The supplier said it's making the update to streamline order processing and fulfillment.

Gordon Sinclair (asi/57800) has joined Reciprocity Road as a preferred supplier partner for 2026. Reciprocity Road is an alliance of 14 distributors across the U.S. and Canada representing approximately $362 million in promotional products spending. The alliance prioritizes sustainable sourcing, ethical production and purpose-driven partnerships. “Reciprocity Road is exactly the kind of community we’re excited to be part of,” said Kat Tate, chief revenue officer at Gordon Sinclair.

ASB (asi/120075), a Counselor Top 40 distributor, raised $11,000 for the Squamish Lil’wat Cultural Centre during the 2026 ASB Summit in Whistler, Canada. The Squamish and Lil’wat Nations have coexisted as neighbors for generations and built the SLCC to share their cultural knowledge and inspire greater understanding.  

Fully Promoted New Zealand, part of Counselor Top 40 distributor Fully Promoted (asi/384000), is celebrating its 20th anniversary. The franchise was founded by Grant and Sarah Archibald as a single pilot location in 2006 and has since expanded into a network of 19 locations serving businesses across New Zealand.  

PromoPulse has launched Lookbooks, a free tool that helps promotional products professionals create branded digital idea books in seconds. “PromoPulse is focused on using technology to make sales and marketing easier for this industry,” said Jason Nokes, founder and CEO of PromoPulse.  

Hit Promotional Products (asi/61125), a Counselor Top 40 supplier, has launched 3-D interactive product imaging online, a feature that lets customers rotate, zoom and explore products in every available color. The viewer is live on over 150 items, with additional products added on a rolling basis. Unlike renderings or digital mock-ups, the new 3-D models are true-to-life representations of the actual physical products as the item appears in hand, according to the supplier.