Marketing

The 2026-2027 Multi-Line Rep Directory

Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Custom Ink Survey Shows Value of Schools’ Spiritwear Programs

Strategy

Findings indicate that K-12 institutions with inconsistent merch offerings see weaker f...

ASI Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market

At Education Day at ASI Fort Worth, Shawna...

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‘Marketing Is Easy. Entertainment Is Hard’: Lessons in Branding From Liquid Death Founder Mike Cessario

Cessario delivered a keynote presentation ...

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4 Ways To Boost Your Sales Force

In this Quick Hit video on the ASI Learnin...

3 Goals for Distributors’ First 3 Months

Strategy

In this course on the ASI Learning Network, Christina Mendola, executive director of di...

Creativity & Storytelling Highlighted at PPAI Expo 2026

Strategy

Abigail Posner, former director of creative works at Google, encouraged the audience to...

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

Strategy

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

Strategy

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta...

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ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan the...

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5 Insights for Building Strong Supplier-Distributor Partnerships

Katie Kailik, national account manager at ...

The 2026 Trade Show Planning Guide

Check out ASI Media’s 20th annual comprehe...

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4 Ways To Use Popular Trends as Inspiration for Promo Campaigns

Distributor Lisa Fronek discussed her insi...

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3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, ...

ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Strategy

Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders con...

ASI Chicago 2025: Distributors Express Optimism for Second Half of Year

Research

Flash polling conducted during an Education Day Wrap-Up session showed that 60% of dist...

ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

Strategy

A trio of distributor leaders gave tips on sales and marketing tactics along with views...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

Strategy

The former American Apparel marketing director and bestselling author presented a sessi...

  Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers

You don't need to Google many of Merch.com's customers. Actually, come to think of...