Marketing

‘Marketing Is Easy. Entertainment Is Hard’: Lessons in Branding From Liquid Death Founder Mike Cessario

Strategy

Cessario delivered a keynote presentation at ThreadX 2026 that focused on creating memo...

4 Ways To Boost Your Sales Force

Strategy

In this Quick Hit video on the ASI Learning Network, Kevin Baumgart of Sales Ink, a spe...

3 Goals for Distributors’ First 3 Months

In this course on the ASI Learning Network...

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creativ...

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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

Strategy

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

Strategy

The chief marketing officer of the Atlanta Hawks shared the story of starting her caree...

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Strategy

Marketing is more than a single slogan these days; it’s different but related stories t...

5 Insights for Building Strong Supplier-Distributor Partnerships

Strategy

Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...

The 2026 Trade Show Planning Guide

Check out ASI Media’s 20th annual comprehe...

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4 Ways To Use Popular Trends as Inspiration for Promo Campaigns

Distributor Lisa Fronek discussed her insi...

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3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, ...

ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Executive-led Q&As and a panel of Counselo...

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ASI Chicago 2025: Distributors Express Optimism for Second Half of Year

Flash polling conducted during an Educatio...

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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on...

ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads

Strategy

Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaign...

ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

Strategy

The former American Apparel marketing director and bestselling author presented a sessi...

  Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers

You don't need to Google many of Merch.com's customers. Actually, come to think of...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

Strategy

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

The 2025-2026 Multi-Line Rep Directory

Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

  Convergence Corner: Eric Brooks Talks Providing Print & Promo for an International Retailer

The key to success in both the print and promo products business? Staying curious and...