Strategy

Print Primer: What Is Interactive Print?

Strategy

Interactive print bridges physical and digital marketing, helping businesses engage cus...

Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction

Strategy

As blockbuster films fuel a resurgence at theaters, studios and entertainment clients a...

How emblm Uses Print & Promo To Win Bigger Projects

The Eliot, ME-based distributor began in t...

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25 Years Later, Promo Helps Preserve the Memory of 9/11

A quarter century after the deadliest terr...

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ASI Pavilion Comes to PRINTING United Expo

Held from Sept. 23 to 25 at the Las Vegas ...

‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo

Strategy

Co-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...

Counselor 2026 State & Regional Sales Report

Strategy

Consistent growth across the country is an encouraging sign for future promo sales oppo...

How Printers Are Adopting AI & Automation

Strategy

The technology is becoming an essential business tool for the print and packaging indus...

Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said

Strategy

The best communication methods focus on conveying one simple idea and serving recipient...

Does Branded Apparel Correlate to a Winning Shark Tank Pitch?

While it’s not a slam dunk, wearing compan...

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How PRINTING United Expo Can Open New Doors for Distributors

Customers are demanding more customization...

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5 Packaging Mistakes To Avoid

Label and package printing can be a lucrat...

My Favorite Merch: Cindy Mullen, BAMKO

Industry distributors share the promo prod...

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Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K....

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Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

The Counselor Top 40 supplier also said it...

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

Strategy

A random memory of a beloved tool reveals how even the smallest promo items can make a ...

Counselor State of the Industry 2026: Supplier Snapshots

Strategy

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Strategy

Key characteristics stand out with distributors of varying sizes.

Counselor State of the Industry 2026: Revealing Economic Indicators

Strategy

We used State of the Industry findings, ASI Research metrics and broader economic data ...

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Strategy

In a complicated economic year, some verticals thrived while others took a step back.

Counselor State of the Industry 2026: Top Promotional Products Categories

Strategy

Among the most-sold product categories, apparel continues to dominate.