Strategy April 12, 2024
Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification
There’s no shortage of sustainability claims in the industry these days. Make sure you can tell the difference between greenwashed goods and verifiable, certified sustainable products so you can better educate clients and fulfill their eco-friendly needs.
Why GRS? Direct Impact Visibility
When it comes to sustainable credentials, you can’t do much better than the GRS (Global Recycle Standard) certification: a voluntary product standard for tracking and verifying the content of recycled materials in a finished product. Administered by the Textile Exchange, a global nonprofit organization that has been committed to sustainability in the textile industry for the past 20 years, its scope now extends beyond fashion to include materials found in everyday consumer goods, including promotional products.