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Strategy
Decorating Roundup: World Emblem Launches 3-D Foam Direct Embroidery
StrategyPlus, DTG Connection has rebranded as Printer Biz, and Transfer Express has released th...
The Bottle Station Improves Accessibility for People With Limited Mobility
StrategyThe product secures items to surfaces, making it easier for people with mobility issues...
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an elem...
How To Future-Proof Customer Communications With AI & Personalization
PRINTING United Alliance recently hosted a...
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of ...
Common UV Printing Myths Debunked
StrategyWith its high-quality output and ability to print directly on a variety of objects, UV ...
How To Create the Ultimate Print-on-Demand Experience for Customers
StrategyThink of yourself as a “fulfillment solutions provider,” rather than a printer or promo...
Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand
StrategySeattle’s Central Saloon hosted Nirvana’s first Seattle show. Now, the legendary bar an...
Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’
StrategyThe promotional products supplier, which manufactures leather goods in the U.S., has be...
TravelChair Products Featured on ‘Good Morning America’
A range of outdoor chairs and a table from...
Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event
The annual event featured more than 100 ve...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro spor...
Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Plus, Stahls’ and Lane Seven Apparel are h...
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dime...
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right bal...
The 2025-2026 Multi-Line Rep Directory
StrategyHere’s the latest listing of the industry’s MLR firms from ASI’s database.
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
StrategyPlus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...
Sponsored Content
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say...
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The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
StrategyThe former American Apparel marketing director and bestselling author presented a sessi...
ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration
StrategyGray and Lott discuss topics including print-on-demand dominance, investing in inventor...
ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables
StrategyThe Bundy Group executive presented data-driven perspectives on global economic trends,...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
StrategyThe sought-after merch tied to Apple’s big annual event debuted this week as the confer...