Strategy

Big Markets 2024: Political

Strategy

An election year and numerous hot-button issues are a boon to sales opportunities.

Big Markets 2024: Travel & Hospitality

Strategy

A market that suffered the biggest financial decline during the pandemic is once again ...

Big Markets 2024: Professional Services

Where growth and innovation are occurring,...

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Trendspotting: 3 Takeaways From Coachella Merch

With Friday’s kickoff looming, here’s how ...

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4 Ways To Leverage Corporate Intelligence

It’s a tried and proven strategy implement...

Party Like It’s 3099 With Sustainable Promo

Strategy

Suppliers and distributors weigh in on eco-friendly party solutions for everything from...

Promotions Planner: Sweet Summer Sales

Strategy

Start presenting your clients with ideas for campaigns centered on July observances.

‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

Strategy

This minimalistic trend sweeps generational lines by adding versatility, longevity and ...

Transform Branded Apparel With the Branding Success Guide

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Elevate your branded apparel with our latest trend guide - now available for...

Leopard Print Is Back on the Prowl

The pattern has re-emerged as a popular co...

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Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Plus, a running shoe company shows off 3D-...

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How To Sell Solutions: Expert Talking Points for 2024

It's time to elevate your sales skills....

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

With the help of fashion designer Dapper D...

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Food Brands Hope Customers Will Eat Up Promo

Cereal-themed sneakers, March Madness adve...

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Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Instead of randomly spending, create a str...

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

Strategy

The campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...

Fit, Fabric & Garment-Construction Questions Answered

Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

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Looking for fresh and original branding ideas to share with your clients? Stop...

Screen Printing Perfected: How To Simplify Decoration With Automation & More

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Screen printing just got even simpler, thanks to the  AutoTex SC  from  AutoTran,...

The Secrets Behind Bringing Retail Brands to Promo

Strategy

An influx of retail brands has created a wealth of high-end choice for buyers. But as s...

7 Questions To Ask on a Discovery Call

Strategy

Establish a good fit with your prospect and demonstrate value to successfully close the...