Strategy

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

Strategy

The decorating technique can add more dimension and depth than typical embroidered logos.

A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators

Strategy

Apparel decorators must find the right balance between covering costs, ensuring profita...

The 2025-2026 Multi-Line Rep Directory

Here’s the latest listing of the industry’...

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Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged ...

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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

The former American Apparel marketing dire...

ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration

Strategy

Gray and Lott discuss topics including print-on-demand dominance, investing in inventor...

ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables

Strategy

The Bundy Group executive presented data-driven perspectives on global economic trends,...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

Strategy

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

Strategy

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover La...

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WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

The partnership takes brand engagement to ...

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Expand, Elevate & Win More Business With Commercial Print

For promotional products distributors, sel...

Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market

The phenomenon is a testament to the iconi...

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4 Steps To Printing a Vintage Concert T-Shirt

With ’90s nostalgia more popular than ever...

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Decorating Roundup: Penn Emblem Nabs NAUMD Award

Also, HP inked a multiyear deal with Couns...

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

Strategy

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Strategy

Slow industry sales and a reversal in the labor market have spurred a surprising resurg...

Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

Strategy

A graphic designer by trade, Katlin has been selling promotional products since the ’90s.

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Strategy

Help us honor the most creative and effective uses of promo.

The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

Strategy

It’s natural to have regrets after you sell your business, but you can ease your transi...