Strategy

The Step-By-Step Guide to Selling Custom Products

Strategy

The  sales process for custom products  is more similar than you think to the stock...

Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate

Strategy

Also, Stahls’ is offering an EasyRip service for direct-to-film transfers, and Ninja Tr...

Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line

The garment decorator with a mission to pr...

---

These 10 Mega Trends Are Driving Success in the Printing Industry

Peter Schaefer, a partner at New Direction...

---

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

It’s another in-the-spotlight printing mis...

Why Heat Transfer Vinyl Is Ideal for Distributors

Strategy

Heat transfer vinyl is an affordable and effective method for promo companies looking t...

AI as an Efficiency & Empowerment Tool

Strategy

Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...

Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

Strategy

The mess-up from Mattel is another sharp reminder for print and promo products pros tha...

Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

Strategy

The “Espresso” singer teamed up with Cash App for three branded events in New York, Chi...

This Year Has Been the Most Momentous Ever for M&A

Blockbuster buys involving Counselor Top 4...

---

Send Us Your Products for December Showcases

Featured items will receive free editorial...

---

A Comprehensive Guide To Buying Apparel Decoration Equipment

From knowing the right time to invest to a...

5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Shame and scolding are unlikely to sway cl...

---

NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

The chicly designed apparel and accessorie...

---

Promotions Planner: A Month of Love

Start presenting ideas to clients for camp...

3 Tips for Creating a Preppy Vintage Look

Strategy

Jeremy Picker of AMB3R (asi/590243) shares a behind-the-scenes glimpse into creating mu...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

Strategy

From turkeys to unicorns and pretty much everything in between, state and county offici...

ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

Strategy

ASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...

What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

Strategy

It’s time to literally think outside the box (or can, or bottle).

Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

Strategy

If you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel...

Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

Strategy

The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...