Strategy

Flannel Shirts Stand the Test of Time

Strategy

A workwear staple that became part of the grunge uniform in the ’90s, the layering piec...

Q&A: No-Stress Custom Products — All Client Questions, Answered

Strategy

Clients new to purchasing custom promos? No problem.  We've got all the  answers to...

Election 2024: Headline Merch From Top Democratic Candidates

As the races heat up, candidates on the le...

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A Guide to the Do’s and Don’ts of Sales Calls

If the prospect of cold calling makes you ...

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4 Big Challenges With Embroidery – And How To Handle Them

Always a classic decoration choice, this t...

Drinkware, Social Media & the Continual Search for the Next Stanley

Strategy

What’s hot in drinkware is now defined by social media, fueling the growing consumer ur...

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

Strategy

The completely custom, highly creative promotional products make a great study for dist...

Custom Shoes Continue To Evolve in Promo

Strategy

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...

Meet melin: The World’s Most Premium Headwear

Strategy

When clients demand the most deluxe products possible, melin headwear (asi/34372)...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

The industry will end the year with a bang...

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I Was One of Many ‘Helens’ at Annual Roper Romp

Paying homage to a beloved character from ...

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6 Tips To Beat the Social Media Algorithm

Try these strategies to enhance your marke...

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

Learn how you can screen print with just...

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Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Moderated by ASI’s Michele Bell, this Prom...

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Breaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers

Price breaks should be a great way for sup...

Premium Headwear Decoration Your Clients Didn’t Know They Could Afford … Until Now

Strategy

If you think that premium decoration has to mean high prices, think again! The  Quick...

Sustainable Showcase: 10 Unique Planet-Friendly Products

Strategy

Refresh your sustainable product recommendations with trendy and unexpected promos...

The Latest Trend in Casual Fashion? Boxers for Women

Strategy

Celebs like Kristen Stewart and Kendall Jenner have been spotted wearing boxer shorts a...

Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions

Strategy

Mark your calendars — it's time to start talking to clients about their marketing...

6 Steps to a High-Performance Email Marketing Strategy

Strategy

Build engagement with strong subject lines and frequent A/B testing.

PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo

Strategy

The session featured four print brokers who laid out how they added promo products to t...