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Strategy
These 10 Mega Trends Are Driving Success in the Printing Industry
StrategyPeter Schaefer, a partner at New Direction Partners, discussed ways that the converging...
Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees
StrategyIt’s another in-the-spotlight printing mistake that sparked criticism on social media a...
Why Heat Transfer Vinyl Is Ideal for Distributors
Heat transfer vinyl is an affordable and e...
AI as an Efficiency & Empowerment Tool
Three industry AI experts recently joined ...
Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls
The mess-up from Mattel is another sharp r...
Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros
StrategyThe “Espresso” singer teamed up with Cash App for three branded events in New York, Chi...
This Year Has Been the Most Momentous Ever for M&A
StrategyBlockbuster buys involving Counselor Top 40 firms, international acquisitions and a flu...
Send Us Your Products for December Showcases
StrategyFeatured items will receive free editorial exposure on ASICentral.com.
A Comprehensive Guide To Buying Apparel Decoration Equipment
StrategyFrom knowing the right time to invest to asking vendors the right questions, there’s pl...
5 Strategies for Pitching Sustainability to Reluctant End-Buyers
Shame and scolding are unlikely to sway cl...
NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program
The chicly designed apparel and accessorie...
Promotions Planner: A Month of Love
Start presenting ideas to clients for camp...
3 Tips for Creating a Preppy Vintage Look
Jeremy Picker of AMB3R (asi/590243) shares...
What ‘I Voted’ Stickers Look Like Across the U.S. This Election
From turkeys to unicorns and pretty much e...
ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs
ASI Media’s coverage of the return of prin...
What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?
StrategyIt’s time to literally think outside the box (or can, or bottle).
Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season
StrategyIf you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel...
Sponsored Content
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
StrategyThe paint brand selected nine colors to make a design lookbook. Print and promo pros ca...
Double the Impact: What Print & Promo Distributors Should Know About Each Market
StrategyThere’s huge sales opportunity in offering both print and promo solutions – but each in...
Decorating Roundup: Hotronix Adds 120-Volt Heat Press
StrategyPlus, Arcus Printers and Ninja Transfers have both released new direct-to-film technology.
Lucrative Loyalty: 8 Strategies for Increasing Client Retention
StrategyLeading promo sales pros provide insights that will help bolster distributors’ top and ...