Strategy

Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

Strategy

The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

Strategy

There’s huge sales opportunity in offering both print and promo solutions – but each in...

Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Plus, Arcus Printers and Ninja Transfers h...

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Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Leading promo sales pros provide insights ...

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How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion

The generation’s eclectic and nonuniform s...

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...

How To Make a Statement With Patches

Strategy

A versatile decoration technique, patches come in a variety of shapes and sizes and can...

Industry Veteran Launches Executive Recruiting Service for Promo

Strategy

Glen Hersh, formerly of Admints & Zagabor and Counselor Top 40 supplier Hit Promotional...

3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

Strategy

The fast-food corporation’s Sweden-based division turned the receipts of customers’ ord...

ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks

The event’s motivational speaker recalled ...

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5 Ways To Leverage Lead Scoring

Develop a strategy to determine which lead...

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Counselor 2024 Power 50

In a roller-coaster decade, these are the ...

6 Strategies for Networking in the Digital Age

Making connections online is crucial for p...

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Are Supplier Credit Card Fees Warranted?

As more distributors pay for orders with c...

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4 Tips for Getting Better Color From AI-Generated Art

Distributors and decorators should experim...

Green Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release

Strategy

The legendary pop-punk band is releasing each of its seminal album’s tracks on antiquat...

5 Marketing Tips To Leverage the Holiday Season

Strategy

It’s never too early to start planning.

The 2024-2025 Multiline Rep Directory

Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Send Us Your Products for November Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

What We Wish Our Apparel Decorators Knew

Strategy

Distributors and contract decorators must take pains to understand each other’s busines...

6 Tips To Curb Public Speaking Anxiety

Strategy

With practice, it’s possible to improve your public speaking skills and allay your fears.