Strategy

What Happened to the ’90s Hypercolor Trend?

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Though the look never made a full comeback, its legacy lives on through promo products ...

How To Decorate Fall Apparel Favorites

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Creating fashionable fall promo apparel isn't as complicated as you might think,...

Wrapped in Comfort: Bestselling Features of NLA Fleece

Ahh, fall. The season of pumpkin spice,...

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Promotions Planner: Look Ahead to Fall

Start presenting ideas to clients for camp...

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This Week’s New Suppliers: New Products for Summer’s End

Discover creative products from new ASI su...

Editor’s Picks: Enticing Food and Beverage Gifts

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They’re essential for thanking dedicated staff and loyal customers.

Q3 Customers: Sales Prospects for Popular Promos

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As we reach the  second half of the year,  now's the time to regroup and reinvigorate...

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

Joe’s Picks: Boost Employee Engagement

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Your clients can recognize and thank their team members with unique branded items.

This Week’s New Suppliers: Fall Into New Items

Discover creative products from new ASI su...

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Look to Fall 2023 Trends for Upcoming Campaigns

From lace accents to tailored blazers, her...

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State of the Industry 2023

The promo industry has recovered. What com...

SOI 2023: Order Values – Sharp Increases Cause for Optimism

A rebound in margins and order sizes was m...

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SOI 2023: Products – Apparel Comes Out Ahead

As the data shows, it’s not 2020 anymore.

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SOI 2023: Pricing – Why Markups Are Here to Stay

Costs and eroding margins are forcing supp...

SOI 2023: Markets – Status Quo at the Top

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For stability you can bank on, turn to the largest end-buyer verticals in promo.

SOI 2023: Supply Chain – The Crisis is Over

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Promo has made it through the worst, but that doesn’t mean sourcing worries are a thing...

SOI 2023: Labor – Hiring Difficulties Still Linger

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Finding and retaining talent got somewhat easier, but discovering top people is still p...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

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Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Sales – A Different Set of Worries

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The eternal concern of landing an order has become top priority once again.

SOI 2023: International & Made in the USA – The Situation Overseas

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While China stands alone as the dominant manufacturer, the push to diversify sourcing r...