Strategy

How To Heat Up Your Sales Numbers With Summer Essentials

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Win orders for warm weather promotional needs by presenting the  most popular...

The Baby Tee Grows Up

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A style staple in the ’90s and early aughts, the shrunken shirt is back with a more mod...

This Week’s New Suppliers: Quality Products for a Lasting Impression

Discover creative products from new ASI su...

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4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection

Promo products distributors can capitalize...

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Joe’s Promo Picks: Attention-Grabbing Giveaways

In-person gatherings continue to gain in f...

The 17 Sustainable Development Goals & Why They Matter

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The UN created the SDGs in 2015 as an urgent call for countries to take action, but the...

Editor’s Picks: Adaptable Sweaters & Vests

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These garments are excellent for branding, offering a stylish and practical way to show...

Photos From ‘Big Slick’ 2023

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Promo helps drive record results at annual Kansas City fundraiser.

Decorating Roundup: Equipment That Saves Time & Energy

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New equipment, software and materials help apparel decorators boost productivity.

Promotions Planner: I’ll Drink to That

Start presenting ideas to clients for camp...

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This Week’s New Suppliers: New Seasons & New Products

Discover creative products from new ASI su...

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3 Fun Merch Trends From Apple’s WWDC Swag Bag

The branded items from the tech giant’s an...

When To Source Products From Inside or Outside the U.S.

Learn how to decide when it's worth it...

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Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the compe...

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Editor’s Picks: Delectable Food Gifts

These items have universal appeal and offe...

This Week’s New Suppliers: Get Ready for Warm Weather

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Discover creative products from new ASI suppliers.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Decorator’s View: Navigating Graphic Placement on Apparel

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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Smart Strategies for Repurposing Logoed Items

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Consider these methods for breathing new life into obsolete promo products.

5 Ideas for Using WGSN’s 2025 Color of the Year

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Future Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...

Building a People-First Company

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Suppliers and distributors dig into what it really means to care for the people behind ...