Meet 450+ Suppliers. Find New Products. Source Inventory. All at ASI Show Chicago, July 23-25.   Register Now.

Strategy

Mattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab

From doctor to ballerina and now hockey player, Barbie has found a new niche.

She really can do it all.

The spirit of Barbie, the beloved doll whose pop culture relevance was reignited by Greta Gerwig’s 2023 film, is headed to the hockey rink. Mattel has teamed up with the Professional Women’s Hockey League (PWHL) for a line of Barbie-tastic merchandise.

Barbie shirt

A shirt from the PWHL and Barbie collection reads “Dream It Do It.”

The eight-piece collection features hoodies, T-shirts, a drawstring bag, a tumbler and a tote bag, all accented with touches of Barbie Pink. Motivational slogans like, “Crushin’ Limits,” “Chase Your Dreams,” “Dream It Do It” and “Goal Getter” decorate the items, in line with the collection’s inspirational aims.

Chase Your Dreams Barbie hoodie

A hoodie from the collection features the motivational slogan, “Chase Your Dreams.”

“Our league strives to empower young girls to see the potential of their dreams, just as many of our players did while growing up playing hockey,” said Amy Scheer, the league’s senior vice president of business operations. “Barbie has long stood for the limitless possibilities available to girls, and this new collection allows us to continue merging our visions to reach the next generation of athletes and leaders.”

The PWHL, which began its inaugural season on Jan. 1, announced in February that Mattel would become an official partner of the league. The partnership originally consisted solely of child-focused inspirational videos, “in-arena rink boards and in-game moments.” However, fan excitement for the partnership incentivized the merchandise collaboration, according to a statement released Monday.

Ranging in price from $12 to $65, the collection features co-branding throughout, with the Barbie silhouette or logo paired with the PWHL logo. Hoodie sleeves are printed with “Barbie x PWHL.” And in a nod to Barbie’s “birthday” (the first year the doll was produced) of 1959, the back of a tee mimics a jersey with “Barbie” written over “59.”

Barbie shirt, front and back

The back of a T-shirt commemorates the year the first Barbie was produced – 1959.

“As Barbie celebrates 65 years, she remains a constant source of inspiration for fans and society to dream big and follow bold pursuits,” said Meredith Norrie, Mattel’s vice president of global licensing and consumer products. “We hope this collection will strike a chord in the next generation, encouraging them to reach for the stars and chase their dreams with confidence.”

Items are available for purchase online at the Official Shop of the PWHL.