Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.
This Week’s New Suppliers: A Fresh Batch of Favorites
Discover creative products from new ASI® suppliers.
Editor’s Picks: Beautiful Blankets
Whether clients are hoping to keep customers, prospects, employees or community members warm this...
Editor’s Picks: Festive Food Gifts
With clever packaging and fun flavors, these creative branded food gifts make for memorable event...
Editor’s Picks: Welcoming Winter Accessories
As the weather cools off, clients will be appreciative of these seasonal essentials to show off t...
Editor’s Picks: Sustainable Writing Instruments
Choose an eco-friendly spin on a classic promotional item with these popular sustainable pens and...
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Showcases
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This Week’s New Suppliers: Fresh Finds for Fall Campaigns
Discover creative products from new ASI® suppliers.
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This Week’s New Suppliers: A Fresh Crop of Products
Discover creative products from new ASI® suppliers.
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This Week’s New Suppliers: Products That Won’t Scare You
Discover creative products from new ASI suppliers.
Trends
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PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
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Drake’s Lifestyle Brand OVO Releases ‘Degrassi: The Next Generation’ Apparel Collection
The garments celebrate the 25th anniversary of the Canadian teen drama TV show.
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SRG Becomes Exclusive Provider of Kelvin Tools
The Counselor Top 40 supplier will now lead the Canadian multitool brand’s promo sales.
News
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What You Need To Know About Paper, Ink & Other Consumables
Even if distributors aren’t doing their own print projects, it’s important to understand the avai...
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Viral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are taking politica...
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Spector & Co. Partners With Whiskey Stones & Glassware Brand ROCKS
The announcement brings whiskey stones, crystal glassware and gift sets to the Montreal-based sup...
Case Studies
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hil...
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in reta...
Research
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Congressional Candidates’ Promo Spending Tops $20M for Midterms
An exclusive Counselor analysis reveals which House and Senate candidates are spending the most o...
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Viral ‘Squishy’ Trend Dominates Fastest-Growing ESP Searches in Q3
Familiar staples led the rankings, but ESP searches for NeeDoh and other squishy fidget toys surg...
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Q&A: How To Prove the ROI of Promo Products
Two executives at leading industry companies share their strategies for successfully measuring th...
Sponsored
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How To Turn Uniform Programs Into Repeat Revenue Streams
One sale is good. Repeat sales are even better. Uniform programs are a lucrative way to...
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Now Available: 2026 Wishbook Holiday Gift Guide
Cozy season just called - the 2026 Wishbook Holiday Gift Guide from SnugZ USA (asi/88060)...
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Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and unmatched...