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Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.
Top Stories
Nadel Acquires All Branded Group, Expanding Presence in Australia
The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.
Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada and Mexico
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.
Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips
The announcement comes just after Gildan reported a Q2 loss of $50 million in its latest earnings report.
Cimpress Revenue Rises 10% in Fiscal Year 2026
The Counselor Top 40 distributor said its costs were partially offset by tariff refunds.
Latest News
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TSC Acquires Kreative Marketing Kompany
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Pagani Pens Announces Acquisition of Senator
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Counselor State of the Industry 2026: Ease Cost Pressures
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Counselor State of the Industry 2026: Becoming Indispensable to Distributors
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Everything Is Customer Service: Share the Win With Your Team
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In The News - August 2026
Product Hub
News
ASI Show Chicago 2026: Product Showcase Winners
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
Products
This Week’s New Suppliers: New Promo for a New Month
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Versatile Lanyards
Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.
Peerless Umbrella Donates to Tunnel to Towers Foundation
The Newark, NJ-based supplier is giving a percentage of sales of its Americana collection to the charitable organization from now through Sept. 30, to mark the 25th anniversary of the 9/11 terror a...
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Gemline Introduces Online Self-Service Tracking Tool
The Counselor Top 40 supplier says the tool will allow distributors to access order status information without having to call or log in.
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SanMar Taps Steve Mullinax To Lead IT & Security Operations
Mullinax spent the last 22 years at Alaska Airlines.
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In The News - July 2026
Ballpix Ltd. has named Chris Curran commercial agent for the Americas for its My Gilbert Rugby segment, which offers on-demand personalization services for Gilbert-branded rugby balls....
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The Vernon Company Names Shona Heywood as Supplier Relations Manager
Heywood previously served in the role of digital content specialist at the Counselor Top 40 distributor.
Promo for the Planet
Sustainability
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Tap Into the Vintage Aesthetic for Trendy T-Shirts
A modern yet vintage-style tee isn’t an oxymoron.
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Counselor State of the Industry 2026: Shifting Sourcing Strategies
From diversifying production across countries to strategically managing inventory, suppliers are building resilient supply chains in an era of constant disruption.
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Counselor State of the Industry 2026: Addressing Labor Concerns
More job applicants don’t always mean better candidates, but smart suppliers have found new ways to recruit, evaluate and retain top talent.
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Counselor State of the Industry 2026: Successfully Selling Print on Demand
Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
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Counselor State of the Industry 2026: Strengthen Your Supplier Network
As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.
Sponsored Content
SnugZ USA
Discover the Drinkware Everyone’s Talking About
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Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...