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Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada and Mexico
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.
Top Stories
Nadel Acquires All Branded Group, Expanding Presence in Australia
The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.
Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips
The announcement comes just after Gildan reported a Q2 loss of $50 million in its latest earnings report.
Cimpress Revenue Rises 10% in Fiscal Year 2026
The Counselor Top 40 distributor said its costs were partially offset by tariff refunds.
Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memo...
Latest News
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Tap Into the Vintage Aesthetic for Trendy T-Shirts
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Counselor State of the Industry 2026: Shifting Sourcing Strategies
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Counselor State of the Industry 2026: Addressing Labor Concerns
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Peerless Umbrella Donates to Tunnel to Towers Foundation
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Gemline Introduces Online Self-Service Tracking Tool
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ASI Show Chicago 2026: Product Showcase Winners
Product Hub
Products
This Week’s New Suppliers: New Promo for a New Month
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Versatile Lanyards
Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.
Products
Editor’s Picks: Trendy Tumblers
Branded drinkware is an ideal opportunity to provide a quality, practical product with the potential to be used daily.
SanMar Taps Steve Mullinax To Lead IT & Security Operations
Mullinax spent the last 22 years at Alaska Airlines.
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In The News - July 2026
Ballpix Ltd. has named Chris Curran commercial agent for the Americas for its My Gilbert Rugby segment, which offers on-demand personalization services for Gilbert-branded rugby balls....
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The Vernon Company Names Shona Heywood as Supplier Relations Manager
Heywood previously served in the role of digital content specialist at the Counselor Top 40 distributor.
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Thumbprint Appoints Kirk Meyer as Director of Business Development
Meyer has more than 15 years of industry experience, including time spent at Counselor Top 40 distributors HALO and Boundless Network.
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Quinn Adds 7 New Hires To Support Next Phase of Growth
The printer and promotional products supplier says the new team members will strengthen the company’s capabilities in administration, art, production and sales.
Promo for the Planet
Sustainability
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Counselor State of the Industry 2026: Successfully Selling Print on Demand
Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
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Counselor State of the Industry 2026: Strengthen Your Supplier Network
As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.
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Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
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Counselor State of the Industry 2026: Strategies to Preserve End-Buyer Spend
As client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.
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Counselor 2026 State of the Industry
With business challenges everywhere, distributors and suppliers can drive success by ignoring uncertainty and taking decisive action.
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...