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Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into the Next Chapter
The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.
Top Stories
Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
How To Build Breast Cancer Awareness Using Promo
Tie campaigns to robust giveback efforts to avoid “pinkwashing” during the month of October.
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
The Counselor Top 40 supplier also said it transitioned to products that don’t contain intentionally added PFAS “forever chemicals” last year.
Product Hub
Products
This Week’s New Suppliers: Unique & Memorable Giveaways
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Smart Sweatshirts & Fleece
A staple of college life and outdoor events, sweatshirts and fleeces offer year-round comfort.
News
ASI Show Chicago 2026: Product Showcase Winners
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
Dozens of Promo Firms Recognized on 2026 Inc. 5000 List
Companies are ranked according to their percentage revenue growth over the last three years.
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Nadel Acquires Napa-Based Distributor Tugboat
The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial creativity” with Nadel’s global sourcing and brand consulting expertise.
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Storm Creek Launches ReLabel Collection
The private-label line includes 12 popular styles, available without branding and with low minimum quantities.
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Parker Wolfe Joins Ball Pro as Director of Sales & Marketing
The supplier created the new role to further grow and support its long-term goals.
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Obituary: Dave Crofoot, Western Associates
Crofoot owned the Marion, KS-based distributor for several decades and was exceptionally active in his community.
Promo for the Planet
Sustainability
Is Your Business Ready for California’s Textile Waste Law?
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals how even the smallest promo items can make a lasting brand impact
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Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the rewards — and the risks.
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Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distributors of varying sizes.
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Counselor State of the Industry 2026: Revealing Economic Indicators
We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.
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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verticals thrived while others took a step back.
Sponsored Content
melin
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SnugZ USA
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...