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Editor’s Picks: Thrilling Team Spirit Essentials

Convergence Corner: Kevin Baumgart on Helping Businesses Grow

PCNA Appoints Josh Militello as CEO

Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.

Geiger Expands International Footprint With 2 New German Acquisitions

The Counselor Top 40 distributor has acquired GF Werbemittel and Pro-promotion.

ASB Names Justin Zavadil CEO & President

Founder and former CEO Larry Zavadil will step down from his current role, but remain on as chairman of the board.

U.S. Will Not Renew the U.S.-Mexico-Canada Agreement

Now, the three North American countries will negotiate specific terms of the treaty ahead of its 2036 expiration date.

The First 90 Days: A Conversation With ASI CEO Ashish Mittal

ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interview with Mittal to reflect on his first three months with the company and his plans for the future.

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Product Hub

This Week’s New Suppliers: Red, White and Brand-New

Discover creative products from new ASI suppliers.

Editor’s Picks: Spacious Backpacks

Recipients can store daily necessities while on the go with these branded backpacks.

This Week’s New Suppliers: Hot Off the Press

Discover creative products from new ASI suppliers.

Industry News

SanMar Completes Acquisition of BELLA+CANVAS

The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.

Everything You Need To Know About Tariff Refunds

As businesses are getting paid for last year’s tariffs, experts across customs law and compliance share the best way for promo companies to claim their refunds.
S&S Canada To Open New Vancouver Distribution Hub

The facility, slated to be operational in Q4 2026, is twice the size of the current location and will house autonomous mobile robots and $50 million in inventory.

In The News - June 2026

NC Custom (asi/44900), a Counselor Top 40 supplier, has announced Mark Grinspoon will join the team as strategic account manager covering the MD, TN, SC, NC and FL markets. Grinspoon comes to...
BlueMark Names Alex Rosenblatt as CEO

The news comes after the Valencia, CA-based distributor doubled its revenue last year.

Promo for the Planet

Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip

The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.

S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products

The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.

Gildan Now Sourcing 100% of Cotton Sustainably, According to Report

The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.

Strategy

Tees or Towels? NBA Playoff Promo Sparks Debate

For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 202...

As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo

Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend

Some international soccer fans coming to the U.S. for the World Cup left with a love of ranch, and Kraft has a product to help them get the liquid through airport security.

PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption

Nearly 200 women attended the conference held in Milwaukee, WI.
Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East

Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.

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