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Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
Don Swope and Brian Vella are military veterans who have used the skills they amassed during their military careers in promo.
Top Stories
Convergence Corner: Amy Wolf on Creating Exciting & Immersive Branding
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
Terry Town Appoints Matt Bitran to Chief Executive Officer
Current President and CEO Sy Ereren will transition to chairman of the board.
S&S Taps Commercial Exec Sean Eckhardt To Lead U.S. Sales
Eckhardt will help advance S&S’s commercial strategy, strengthen partnerships and manage talent, according to the Counselor Top 40 supplier.
ASI’s 2026 Ad Impressions Study: British Columbia, Canada
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Latest News
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Next Level To Provide Blank Tees for Got Sole’s 2026 U.S. Festival Tour
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Pic The Gift Hires Yoann Giorsetti To Lead Sales Department
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Stahls’ Delivers Print on Demand for NHL Draft Picks
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Starline Promotes Michael Newman to Director of National Accounts
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PCNA Inks Partnership With Swiss Stationery Brand Caran d’Ache
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S&S Becomes Exclusive Provider of adidas TEAM Apparel in U.S.
Product Hub
Products
Editor’s Picks: Custom Charms, Pins & Buttons
Event attendees and activation booth visitors can personalize everyday apparel with these custom charms, pins and buttons.
Products
This Week’s New Suppliers: Summer’s Hottest Promo
Discover creative products from new ASI suppliers.
News
Editor’s Picks: Noteworthy Journals & Notebooks
Recipients can make the most of conferences, networking events or onboarding training by jotting down thoughts in a branded notebook.
Thumbprint Promotes 2 Longtime Employees to VP Positions
Brandi Johnson is now vice president of program operations and Brandon Holloway has been named vice president of logistics.
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European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges
ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncert...
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Royal Apparel Launches Basic Supply Co., a New Sourcing Division
The supplier’s partnership with the classic rock band Rush highlighted the need for more flexible sourcing options and a wider range of price points.
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Picnic Time Will Donate 1% of Promo Sales to World Central Kitchen
The supplier says the giveback partnership will help WCK provide food and resources to people in need.
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SanMar & MiiR Forge Exclusive Wholesale Partnership
The Counselor Top 40 supplier is the first to carry MiiR’s newly launched soft goods and apparel collection, and will take over as the exclusive supplier for the entire portfolio beginning next year.
Promo for the Planet
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Sustainability
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.
Q&A: Andrew Titus Discusses His New Book for Emerging Leaders
The president of United Franchise Group shares why it’s important for leadership to be earned, not given, as well as the steps young professionals can take to achieve success.
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FIFA Fan Festival Charms Fans With Creative Promo
Giveaways with hyper-personalized elements prove popular at the event in Philadelphia’s Lemon Hill Park.
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What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Bachelorette parties are high-spend events, making them ripe opportunities for promo.
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Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 202...
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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
Sponsored Content
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...
STAHLS'
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're looking for a full branding service that fits into their overall marketing strategy. On today's podcast, Lizz...