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Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July
The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down recipr...
Top Stories
Convergence Corner: Dave Sarro on Strategy Changes & Modernization
The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.
Promo Insiders: Essential Insights From ASI’s 2026 Canadian Ad Impressions Study
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss the data for consumers of promotional products in the Great White North.
Smart Source Acquires Assets From Richmond-Based Print Provider Foley Creative
The Counselor Top 40 distributor said the deal will allow the firm to offer a broad range of print, promotional and brand management solutions.
BAMKO Revenue Up 5% in Q1
Improved margins and business diversification prompted sales and profit growth for the Counselor Top 40 distributor and its public parent firm, Superior Group of Companies.
Product Hub
Products
This Week’s New Suppliers: New Promo for Enjoying the Sun
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Peak Performance Apparel
Think beyond strictly athletics to corporate settings, university bookstores and more.
Products
This Week’s New Suppliers: Practical Products
Discover creative products from new ASI suppliers.
Booker Promotions Acquires North Carolina-Based Distributor Custom Advertising
The firm integrating Custom Advertising’s expertise and client portfolio will allow it to deliver more innovative and customized solutions.
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Proforma Ranks 3rd on Tampa Bay Business Journal’s Largest Franchisors List
Proforma has grown to 485 distributor locations throughout North America.
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In The News - May 2026
The Vernon Compan y (asi/351700), a Counselor Top 40 distributor, recognized top account executives across its sales team at its annual National Sales meeting. Award recipients are as follows:...
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Billest Headwear Collection Now Available in Promo
Counselor Top 40 supplier Sportsman Cap & Bag is among those offering the brand.
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Next Level Apparel Wins Award for Trade Show Exhibit Design
The Counselor Top 40 supplier won gold at the 2026 Hermes Creative Awards, which recognizes outstanding creative work in marketing and communications.
Promo for the Planet
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Sustainability
Fields Manufacturing Launches Recycled Ocean Plastic Line
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
Compass Industries Partners With Rumpl
The supplier will offer blankets and towels from the B Corp-certified retail brand.
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Q&A: Shifting Sales From Transactional to Outcome-Based
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
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Distributors Still Awaiting World Cup Promo Boom
The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp up quickly.
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The Benefits of Sourcing Locally for DTF Transfers
The direct-to-film market has matured, and there are plenty of local vendors with industrial-grade equipment, who can also provide benefits like quick turns, human review and just-in-time fulfillment.
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HPG Commits To Making Bestselling Pen From Recycled Plastic
It’s one of several highlights in the Counselor Top 40 supplier’s just-released 2025 sustainability report.
Sponsored Content
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...
SnugZ USA
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...
AutoTran, Inc.
New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
While inkjet printing leads the way in print flexibility and speed, it can still fall short when it comes to durability and adhesion … until now. Introducing new JetBright jettable primers...