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ASI Show Chicago 2026: Full Recap & All Our Coverage
The ASI Show Chicago welcomed more than 4,500 industry professionals for networking, learning and fun while growing their businesses.
Top Stories
Small Businesses File Lawsuits Against Trump Administration for New Global Tariffs
The suits came less than a day after the administration imposed new tariffs on dozens of countries.
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms, joins Promo Insiders to discuss meaningful leadership and how creating a sense of belonging can be transformative.
Trump Administration Imposes New 10% to 12.5% Tariffs
The tariffs on more than 60 trading partners are aimed at eliminating forced labor from global supply chains, according to the administration.
Convergence Corner: Justin Zavadil on ASB’s Print & Promo History & His New Role
Justin Zavadil, recently named CEO and president, reflects on the company’s history in print and transition to promo.
Latest News
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SRG Promotes Jessica De Mello to Director of Vendor Relations
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Print Primer: What Is Wide-Format?
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Atlantis Headwear Recognized Among Italy’s 500 Fastest-Growing Companies
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Facilisgroup Hosts Annual Summit in Chicago
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Editor’s Picks: Trendy Tumblers
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Edwards Garment Names Brian Titus as Director of National Accounts
Product Hub
Products
This Week’s New Suppliers: Promo That Excites
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Elevated Promo for Every Day
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Stylish Shopping & Tote Bags
These “totes” effective shopping and tote bags are ideal for conferences, retail stores and everyday essentials alike.
SanMar Adds Flexfit Headwear to Fall Lineup
While the top promo supplier has partnered with Flexfit for the last two decades, this marks the first time it will carry the brand’s products as a standalone offering.
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Hit Promotional Products, Profill Solutions Name Brian Porter VP of Business Development
Porter, a member of the Counselor Power 50, previously served as chief revenue officer at Counselor Top 40 supplier Starline.
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Gemline Adds The Chair Blanket to Its Fall 2026 Collection
The chair covering, created by City Bonfires, gained mainstream attention after receiving an investment deal on the TV series “Shark Tank.”
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Hit Promotional Products Announces Partnership With Sustainable Bag Brand BYBBA
The Counselor Top 40 supplier will debut new styles from BYBBA’s ocean plastic bag collection at ASI Show Chicago.
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U.S. Announces New Tariffs on Canadian Goods
The 50% levies on a slew of products will go into effect in 30 days.
Promo for the Planet
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
ASI Show Chicago 2026: Red Lobster CEO Damola Adamolekun Imparts His Business Expertise in Keynote Q&A
Adamolekun spoke with ASI CEO Ashish Mittal about the commonalities between restaurant service and promotional products, and how promo pros can make improvements without feeling like they need to r...
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Counselor 2026 Lifetime Achievement Award: Chuck Fandos
The promo industry’s ultimate connector reflects on a career built on relationships, mentorship and bringing people together.
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Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
Thrust into leadership roles at a young age, the Schmidt brothers have embraced the responsibility of leading their family’s fourth-generation business.
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Counselor 2026 Distributor Family Business of the Year: Advertising Premium Sales
For over six decades, the Shucart family have made relationships the foundation of their company’s success.
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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...