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Editor’s Picks: Versatile Lanyards

Counselor State of the Industry 2026: Addressing Labor Concerns

High Margins & Repeat Business With Business Form Sales

Counselor 2026 Distributor Family Business of the Year: Advertising Premium Sales

For over six decades, the Shucart family have made relationships the foundation of their company’s success.

Dozens of Promo Firms Recognized on 2026 Inc. 5000 List

Companies are ranked according to their percentage revenue growth over the last three years.

Nadel Acquires Napa-Based Distributor Tugboat

The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial creativity” with Nadel’s global sourcing and brand consulting expertise.

4imprint Lifts Outlook Amid Modest Revenue Growth

The largest distributor in promo increased revenue by 1% during the first half of 2026, according to newly released half-year earnings.

Spokane Distributor Displaced by Wildfire

Brayden Jessen of Zome Design has not been able to return to his house, though his company is running normally so far. He’s now planning a fundraiser to help those who’ve lost everything.

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Products

This Week’s New Suppliers: Unique & Memorable Giveaways

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Smart Sweatshirts & Fleece

A staple of college life and outdoor events, sweatshirts and fleeces offer year-round comfort.

News

ASI Show Chicago 2026: Product Showcase Winners

These new and trending items made the biggest impact on attendees at ASI Show Chicago.

Industry News

BDA Appoints Kristin Massoth National Account Director of Sports & Entertainment Licensing

The Counselor Top 40 distributor also announced a slew of new licensing partnerships.

Koozie Group Adds Kai Link to Suite of AI Tools

Kai Link lets distributors look up information, including orders, product details, pricing and live inventory, the Counselor Top 40 supplier says.
Vapor Apparel Announces Partnership With P3 To Expand West Coast Distribution & Fulfillment

The two brands will exhibit together at the SAAC Expo 2026 in Long Beach next week.

Cintas Announces Executive Leadership Restructuring

The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schneider remaining CEO and Jim Rozakis promoted up to president.
25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration enacted the most recent levies as a pretext to replace old tariffs.

Promo for the Planet

Is Your Business Ready for California’s Textile Waste Law?

Strategy

Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distributors of varying sizes.
Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.
Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, apparel continues to dominate.

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