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Convergence Corner: Dave Sarro on Strategy Changes & Modernization
The CEO of PromoDirect discusses the company’s growth from print catalogs to becoming a full-service distributor for the digital age.
Top Stories
Branding Together: How Creative Merch Sales Strategies Shape the Future of Print & Promo
Mark Pomerantz of SalesWisdom talks about creating demand, building stronger client relationships and why the future of the industry may look more like fusion than competition.
Federal Court Rules Against Trump’s 10% Global Tariff, Though Most Importers Will Still Face Levies Through July
The ruling applies only to the plaintiffs in the case, but sets a legal precedent for other challenges to the global tariff rate Trump imposed in February after the Supreme Court struck down recipr...
Promo Insiders: Essential Insights From ASI’s 2026 Canadian Ad Impressions Study
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss the data for consumers of promotional products in the Great White North.
Smart Source Acquires Assets From Richmond-Based Print Provider Foley Creative
The Counselor Top 40 distributor said the deal will allow the firm to offer a broad range of print, promotional and brand management solutions.
Latest News
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Promotions East Show Moves to NYC; Daymond John To Give Keynote
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Starline Announces Partnership With Pirani
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Sustainable Supplier Mosa Creates Licensed Merch for FIFA World Cup 2026
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PCNA Partners With Caddy Splash
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Bay State Specialty Welcomes Halle Moore as Director of Marketing
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Arch Promo Group Taps Wendy Flaherty To Lead Digital Strategy
Product Hub
Products
Editor’s Picks: Drawstring Bags & Fanny Packs
Appeal to college students and stadium-goers with a trendy but still stadium-bag-policy-compliant item.
Products
This Week’s New Suppliers: New Promo for Enjoying the Sun
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Peak Performance Apparel
Think beyond strictly athletics to corporate settings, university bookstores and more.
PPPC Brings Catalyst to East Coast of Canada
The second annual conference was held in St. John’s, NL, and welcomed suppliers, distributors, multi-line reps and service providers from across North America.
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Booker Promotions Acquires North Carolina-Based Distributor Custom Advertising
The firm integrating Custom Advertising’s expertise and client portfolio will allow it to deliver more innovative and customized solutions.
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Proforma Ranks 3rd on Tampa Bay Business Journal’s Largest Franchisors List
Proforma has grown to 485 distributor locations throughout North America.
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In The News - May 2026
The Vernon Compan y (asi/351700), a Counselor Top 40 distributor, recognized top account executives across its sales team at its annual National Sales meeting. Award recipients are as follows:...
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Billest Headwear Collection Now Available in Promo
Counselor Top 40 supplier Sportsman Cap & Bag is among those offering the brand.
Promo for the Planet
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Sustainability
Fields Manufacturing Launches Recycled Ocean Plastic Line
The supplier has partnered with MBRC the ocean, a nonprofit focused on ocean cleanups and sustainability education.
Tracy Swan Wants You To Take a Vacation
The longtime distributor’s new company, The Promo Gap, provides short-term coverage offerings to professionals across the promo industry.
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The 2026-2027 Multi-Line Rep Directory
Here’s the latest listing of the industry’s MLR firms from ASI’s database.
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Print Primer: How Embellishments Create an Experience
Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.
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Compass Industries Partners With Rumpl
The supplier will offer blankets and towels from the B Corp-certified retail brand.
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Q&A: Shifting Sales From Transactional to Outcome-Based
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
Sponsored Content
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...
SnugZ USA
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...
AutoTran, Inc.
New Inkjet Innovation: How Jettable Primers Save You Time, Money & Stress
While inkjet printing leads the way in print flexibility and speed, it can still fall short when it comes to durability and adhesion … until now. Introducing new JetBright jettable primers...