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Congressional Candidates’ Promo Spending Tops $20M for Midterms
An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.
Top Stories
Promo Insiders: Intriguing Insights From the 2026 ASI Power Summit
Technology, creative branding and brainpower took center stage at the annual gathering of promo industry leaders.
ASI Power Summit 2026: Turning Failure Into Fuel for Success
Torsten Gross, a racecar driver, marketing executive and founder of the Just Hands Foundation, delivered the event’s motivational keynote address.
FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal
The Federal Trade Commission has not yet voted on the matter, but staff have privately expressed concerns about the combined company’s market share.
ASI Power Summit 2026: Day 1 & 2 Wrap-Up
Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.
Latest News
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Rick French Joins BEL Promo as Director of Business Development & Supplier Relations
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In The News - October 2026
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Nominations Open for the 2026 REGGIE Awards
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Goldner Associates Celebrates 75 Years
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Brilliant Names Tommy Gomez VP of Creative
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Botanical PaperWorks Promotes Kim Ewchuk to VP of Sales & Marketing
Product Hub
Products
This Week’s New Suppliers: Products That Won’t Scare You
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Festive Food Gifts
With clever packaging and fun flavors, these creative branded food gifts make for memorable event snacks, giveaways or employee appreciation.
Products
Editor’s Picks: Amazing Awards & Plaques
Clients can honor top performers, celebrate company milestones or recognize team players with an end-of-year awards campaign.
What Promo Should Know About the PHP Vulnerability Affecting Roughly 70% of Websites
E-commerce stores and WordPress sites could be at risk, according to ASI CISO and VP of Infrastructure Seth Kusiak.
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ASI Power Summit 2026: A Steady US Economy Signals Promising Q4
Economist Mary Kelly, Ph.D., returned to this year’s event to give an overview of key data points – from consumer spending to tariffs.
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S&S Opens Vancouver Distribution Center, More Than Doubles Regional Footprint
The 162,000-square-foot facility introduced picking automation and adds capacity to support customer growth across Western Canada.
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American Made Bags’ Former Owner Pleads Guilty To Failing To Pay Employment Taxes
Thomas Armour II didn’t pay over $1 million in taxes, according to the U.S. Attorney’s Office.
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Facilisgroup Partners With SanMar for 3-Day Sales Development Program in Seattle
The event brought together 26 sales reps from 21 Facilisgroup distributor partners for an immersive professional learning and networking event.
Promo for the Planet
Sustainability
Next Level Apparel Receives Fair Labor Accreditation
The distinction comes after a multiyear review of the Counselor Top 40 supplier.
Sustainability
Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy
The climate impact forum, held in Winter Park, CO, brought together around 40 sustainability leaders from across the industry.
Sustainability
BAMKO Partners With veritree for Verified Tree-Planting Initiative
The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per year as part of an ongoing environmental restoration project.
ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship
Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.
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ASI Power Summit 2026: The Power of Agentic AI
Isar Meitis of MultiplAI explained how AI systems making decisions on behalf of business owners can free up people’s time to build deeper relationships with customers.
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ASI Power Summit 2026: The Science of Cognitive Fitness
Neurophysiologist and Cognitive Performance Coach Louisa Nicola shared insights on cognitive fitness and how everyone can take better care of their brains.
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Q&A: How To Prove the ROI of Promo Products
Two executives at leading industry companies share their strategies for successfully measuring the effectiveness of logoed merchandise.
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Promo Leaders Set Industry Goals at GXN Conference
Industry leaders from around the world gathered in Kitzbühel, Austria, for the fifth annual GXN Conference, which centered around continued evolution of the industry across eight key areas.
Sponsored Content
Antigua Apparel
Promo Apparel, Redefined: How To Meet Demand for Premium Lifestyle Apparel
Say "buh-bye" to basic branded apparel. Today's customers are no longer excited about standard logoed shirts and outerwear. Instead, they want trend-forward, retail-quality pieces that fit...
Outdoor Cap
How To Sell Camo Caps: The New, Must-Have Statement Accessory
Camouflage is having a major fashion moment . No longer only for the outdoors, camo is now the must-have , trending pattern for branded wearables designed to stand out, not blend in. Discover...
Vault Promotions
10 Name Badge Sales Prospects for Year-Round Profits
As you prepare your sales strategy for 2027, be sure to prioritize these profitable industries that are big buyers of custom name badges . By securing relationships with these clients now, you...