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ASI’s 2026 Ad Impressions Study: 3 Key Insights on the International Market
As more North American promo companies establish a foothold overseas, here are encouraging findings that show what matters most to international end-users.
Top Stories
Kate Nash Joins Summit Group as VP of Strategic Growth
Nash will be tasked with growing key client partnerships and supporting Summit’s continued evolution, according to the Counselor Top 40 distributor.
Promo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted
Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.
SanMar Reaches Agreement to Acquire BELLA+CANVAS
The fashion blanks provider will remain an independent brand offered through authorized wholesale distributors nationwide.
Logomark Names Sandra Pearce as Chief Revenue Officer
Pearce boasts experience across industries including manufacturing, distribution and wellness.
Latest News
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Genumark Named to Canada’s Best Managed Companies
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Arch Promo Group Appoints New Sales Leadership
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SRG Promotes Rajanathan Balen to EVP of Global Trade
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Par One Golf Specialties Partners With J. Pritchard Pickleball Apparel
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Tekweld Names Susie Hecht VP of Merchandising
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In The News - May 2026
Product Hub
Products
This Week’s New Suppliers: Fun in the Sun
Discover creative products from new ASI suppliers.
News
Editor’s Picks: Sustainable Drinkware
Make eco-conscious choices in one of promo’s most popular categories with these sustainable branded tumblers and mugs.
Products
This Week’s New Suppliers: Make an Impression
Discover creative products from new ASI suppliers.
Evans Manufacturing Temporarily Closes California Facility Due to Orange County Chemical Leak
The supplier said response times may be delayed, but that distributors can check their order status on Evans’ website.
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Wild Thang Acquires Northern Irish Distributor Partridge Peartree Promotions
The U.K.-based firm says the deal will strengthen its regional presence across Ireland, Northern Ireland and mainland Europe.
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Top Promo Firms Recognized at 2026 Shop! OMA Awards
Now in its 68th year, the program recognizes excellence across retail and marketing displays.
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Universal Unilink Concludes Successful Annual Hosted-Buyer Conference
The event, Universal Connect 2026, also recognized outstanding supplier and member achievements.
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Gifting & Direct Mail Platform Sendoso Acquires Merch.co
The deal marks Sendoso’s third acquisition in just over two years.
Promo for the Planet
Sustainability
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.
Sustainability
‘Proof Over Promises’: 2nd Annual Sustainable Merch Summit Celebrates Promo’s Progress
On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
Sustainability
Botanical PaperWorks Releases 2nd ESG Report
The Winnipeg-based supplier of sustainable seed paper, packaging and soaps shares its results from 2025 and preparations for B Corp recertification.
Buyers Are Using AI for Search – Are You Showing Up?
Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can do about it.
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Everything Is Customer Service
Embracing this mindset will improve customer loyalty, boost employee satisfaction and transform your business.
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Trend Watch: The Growing Niche of Funeral Merch
A shift toward celebrations of life, along with longstanding traditions like remembrance T-shirts, is helping families honor loved ones in more personal ways.
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Case Study: How Whitestone ‘Wrapped’ Up Spotify’s Annual Employee Gifting Campaign
Whitestone Branding built a fully custom merch kit to help the world’s largest audio streamer celebrate its buzzy year-end campaign.
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The 2026 Trade Show Planning Guide
Check out ASI Media’s 20th annual comprehensive listing of North American and international trade shows for the promotional products industry and those that focus on markets, products and materials...
Sponsored Content
Tomax USA
Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover how to maximize margins , move faster than competitors and capitalize on one of the hottest segments in the...
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...
SnugZ USA
Discover the Drinkware Everyone’s Talking About
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...