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Everything You Need To Know About Tariff Refunds
As businesses are getting paid for last year’s tariffs, experts across customs law and compliance share the best way for promo companies to claim their refunds.
Top Stories
SanMar Completes Acquisition of BELLA+CANVAS
The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.
Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 202...
As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
Promo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process
A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.
Latest News
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Calverley Announces Partnership With Dutch Pocketwear Brand Secrid
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How Cooks Who Feed Serves up Social Impact
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S&S Canada To Open New Vancouver Distribution Hub
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In The News - June 2026
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Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
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PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption
Product Hub
Products
This Week’s New Suppliers: Red, White and Brand-New
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Spacious Backpacks
Recipients can store daily necessities while on the go with these branded backpacks.
Products
This Week’s New Suppliers: Hot Off the Press
Discover creative products from new ASI suppliers.
BlueMark Names Alex Rosenblatt as CEO
The news comes after the Valencia, CA-based distributor doubled its revenue last year.
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S&S Announces New Brand Identity
The Counselor Top 40 supplier says the rebrand better reflects its array of products and services.
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L2 Brands Acquires National Park-Inspired Brand Wild Tribute
The deal expands L2’s footprint in the conservation space.
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Dubow Textile Names Scott Jensen General Manager
Jensen will lead the company’s overall operations, strategic direction and financial performance while overseeing the company’s embroidery and print divisions.
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LAT Apparel Appoints Mary Bostwick as Southeast Territory Manager
Bostwick brings more than three decades of apparel experience to the Georgia-based supplier.
Promo for the Planet
Sustainability
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.
Sustainability
S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.
Sustainability
Gildan Now Sourcing 100% of Cotton Sustainably, According to Report
The Counselor Top 40 supplier recently released its 22nd sustainability report, highlighting progress toward a variety of environmental and social responsibility goals.
Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.
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How Something Inked Landed & Executed Its World Cup Licensing Program
The Counselor Top 40 distributor used existing relationships to place branded merchandise in retail stores and pop-up events across the country.
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Everything Is Customer Service: The Right Way To Build Trust
Stellar customer service creates trust, which leads to repeat business and makes clients unwaveringly loyal.
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Inside the ASI Show Pavilion at PRINTING United Expo 2026
The “show within a show” debuting this year will be the promotional products hub of the PRINTING United Expo.
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Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be used for branding, crowd control, information and fun at one of the world’s premier fan events.
Sponsored Content
Outdoor Cap
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. Made-in-USA headwear checks all those boxes, and new price reductions make it even easier to sell than ever...
Tomax USA
Take Your Sales Potential to the Max: How Partnering With a Promo Tech Leader Drives Profits
The promo tech category is booming, and now's the time to take advantage. Discover how to maximize margins , move faster than competitors and capitalize on one of the hottest segments in the...
Continental Marketing Services, Inc.
A Smarter Way To Sell Bags: How Your Supplier Can Give You a Competitive Edge
When everyone's selling bags, differentiation matters. Instead of trying to compete on price alone, offer stronger value to your clients by telling a story about the supplier behind their bag...