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Counselor 2025 Power 50
Meet the resilient, strategic and innovative leaders shaping the future of the promo industry.
Top Stories
SanMar Welcomes Over 500 to Richmond Distribution Center Grand Opening
Spanning more than 1.1 million square feet, the recently opened facility features the Counselor Top 40 supplier’s first automated product-picking system.
ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future
Jim Hilt says the Counselor Top 40 distributor will lean heavily into technology as it aims to grow into a multibillion-dollar company.
ASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies
Distributor and supplier executives shared how they’re mitigating the impact of tariffs and shifting their supply chains.
Latest News
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SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
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Shawn Ellis Takes on Expanded Role as CFO/COO at Custom Logos
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Editor’s Picks: Soothing Stress Relievers
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In The News - October 2025
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Kara Parkinson Joins commonsku as SVP of Marketing
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ASI Power Summit 2025: The Good & Bad of the Current Economy
Product Hub
Products
This Week’s New Suppliers: Promo for Anywhere
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Standout Lanyards
Distribute quality custom lanyards at events, employee onboardings and more to add branding to an everyday item.
Products
This Week’s New Suppliers: Hot New Promo
Discover creative products from new ASI suppliers.
SnugZ USA Brings Puffin Drinkwear Products to Promo Space
The initial release includes nine products, ranging from puffy jackets to polo “shirts” for beverages.
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The Vernon Company Launched On-Demand Stores
The move by the Counselor Top 40 distributor is part of a larger investment in technology and operations.
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The Sourcing Group Acquires Vanguard Direct, Bringing Total Revenue to $265 Million
The Counselor Top 40 distributor says the acquisition will help TSG expand its reach into managing technology applications for public and private sector clients.
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iPROMOTEu Marks Opening of Renovated Massachusetts Headquarters & Wisconsin Facility
The Counselor Top 40 distributor held ribbon-cutting ceremonies for its two recently opened locations.
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Norway-Based IDÉ House of Brands Acquires Sweden-Based Wackes AB
The two companies expect to finalize the transaction in December.
Promo for the Planet
Sustainability
Fairware Releases 2024 Impact Report
The 20-year-old Canadian B Corp highlighted achievements that include planting more than 32,000 kelp last year to help restore the Pacific coast.
Sustainability
Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows
The Belgian apparel wholesaler also highlighted its support of more than 2,000 organic cotton farmers in Tanzania in the report.
Sustainability
S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report
The Counselor Top 40 supplier said the newly published report is a transparent overview of its 2024 achievements across environmental, social and governance areas.
ASI Power Summit 2025: Day 1 & 2 Wrap-Up
Session topics included technology advancements, the state of the economy and where promo companies stand heading into the fourth quarter of a tumultuous year.
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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
The third quarter also saw growing searches for products like bookmarks and fans, according to a new report from ASI Research.
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Maryland Screen Printer UBrandYourself Expands Into Promo, With More on the Way
Owner Wendy Nowakowski started the business in her garage and now is planning an ever-growing future with an expanding list of products and services.
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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Franchises like Wicked and Saw and movies like The Smashing Machine show how to get clever with promo campaigns.
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Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, quirky promo collaborations that stand out from the crowd.
Sponsored Content
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Get ahead of common order challenges before they happen by following these simple tips . From avoiding shipping delays to eliminating extra fees , we explain how easy it is to ensure every...
Greater Pacific Industries
5 Sales Strategies for Selling Custom Promos
Unlock the power of custom promo sales — even if you've never sold custom before. With these proven sales strategies at your fingertips, you'll confidently upsell high-impact products , ...