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ASI Show Chicago 2026: Red Lobster CEO Damola Adamolekun Imparts His Business Expertise in Keynote Q&A
Adamolekun spoke with ASI CEO Ashish Mittal about the commonalities between restaurant service and promotional products, and how promo pros can make improvements without feeling like they need to r...
Top Stories
Trump Administration Imposes New 10% to 12.5% Tariffs
The tariffs on more than 60 trading partners are aimed at eliminating forced labor from global supply chains, according to the administration.
Convergence Corner: Justin Zavadil on ASB’s Print & Promo History & His New Role
Justin Zavadil, recently named CEO and president, reflects on the company’s history in print and transition to promo.
ASI Chicago 2026: Show Floor Trends Across Wellness, Headwear Decoration & More
Exhibitors’ products at ASI Show Chicago point to new areas of the health and wellness sector, as well as trendy ways to add pops of color to headwear pieces and more.
ASI Show Chicago 2026: Apparel Trends From the Show Floor
Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces in Chicago this year.
Latest News
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Facilisgroup Hosts Annual Summit in Chicago
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Editor’s Picks: Trendy Tumblers
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Edwards Garment Names Brian Titus as Director of National Accounts
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ASI Show Chicago 2026: Drinkware Trends From the Show Floor
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This Week’s New Suppliers: Promo That Excites
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Counselor 2026 Lifetime Achievement Award: Chuck Fandos
Product Hub
Products
This Week’s New Suppliers: Elevated Promo for Every Day
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Stylish Shopping & Tote Bags
These “totes” effective shopping and tote bags are ideal for conferences, retail stores and everyday essentials alike.
Products
Editor’s Picks: Custom Charms, Pins & Buttons
Event attendees and activation booth visitors can personalize everyday apparel with these custom charms, pins and buttons.
SanMar Adds Flexfit Headwear to Fall Lineup
While the top promo supplier has partnered with Flexfit for the last two decades, this marks the first time it will carry the brand’s products as a standalone offering.
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Hit Promotional Products, Profill Solutions Name Brian Porter VP of Business Development
Porter, a member of the Counselor Power 50, previously served as chief revenue officer at Counselor Top 40 supplier Starline.
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Gemline Adds The Chair Blanket to Its Fall 2026 Collection
The chair covering, created by City Bonfires, gained mainstream attention after receiving an investment deal on the TV series “Shark Tank.”
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Hit Promotional Products Announces Partnership With Sustainable Bag Brand BYBBA
The Counselor Top 40 supplier will debut new styles from BYBBA’s ocean plastic bag collection at ASI Show Chicago.
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U.S. Announces New Tariffs on Canadian Goods
The 50% levies on a slew of products will go into effect in 30 days.
Promo for the Planet
Sustainability
Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
2026 Counselor Awards
Trailblazers and culture-builders, this year’s honorees are in a class of their own.
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Counselor 2026 Supplier Family Business of the Year: Dixie Seal & Stamp Co.
Thrust into leadership roles at a young age, the Schmidt brothers have embraced the responsibility of leading their family’s fourth-generation business.
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Counselor 2026 Distributor Family Business of the Year: Advertising Premium Sales
For over six decades, the Shucart family have made relationships the foundation of their company’s success.
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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.
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Counselor 2026 Sustainability Advocate of the Year: Ethix Merch
This distributor fulfills a mission to champion workers’ rights while also safeguarding the environment through ethically sourced, sustainable merch.
Sponsored Content
Active Life Promo
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...