SanMar Adds Flexfit Headwear to Fall Lineup

While the top promo supplier has partnered with Flexfit for the last two decades, this marks the first time it will carry the brand’s products as a standalone offering.

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  Gemline Adds The Chair Blanket to Its Fall 2026 Collection

  The chair covering, created by City Bonfires, gained mainstream attention after receiving an investment deal on the TV series “Shark Tank.”

• Hit Promotional Products Announces Partnership With Sustainable Bag Brand BYBBA

  The Counselor Top 40 supplier will debut new styles from BYBBA’s ocean plastic bag collection at ASI Show Chicago.

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  U.S. Announces New Tariffs on Canadian Goods

  The 50% levies on a slew of products will go into effect in 30 days.

• Image Group Welcomes New Ownership

  Farooq Shariff and Kaela Karim have purchased the company from Laura Hansen, the 30-year president of the Vancouver, BC-based firm, who has retired.

Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles

Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.

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  Counselor 2026 Sustainability Advocate of the Year: Ethix Merch

  This distributor fulfills a mission to champion workers’ rights while also safeguarding the environment through ethically sourced, sustainable merch.

• Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

  For this innovator, losing a favorite T-shirt was the prelude to building a stylish and sustainable high-end apparel brand.

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  Counselor 2026 Woman of Distinction: Jodie Schillinger, Maple Ridge Farms

  Raised in the promo industry, this empathetic leader is defined by her ability to empower and mentor others.

• Counselor 2026 International Person of the Year: Fred Misseri, SYNNEO

  This respected leader has spent decades connecting promo professionals across borders, championing sustainability and helping elevate the industry’s global reputation.