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Promo Insiders: Intriguing Insights From the 2026 ASI Power Summit

Q&A: How To Prove the ROI of Promo Products

Elevating Folder Sales & Finding Reliable Customers

Mississippi School District Sues Riddell, Varsity Brands Over Alleged Price-Fixing Scheme

The complaint alleges that the two companies, which sell sports equipment and customized athletic apparel, artificially inflated prices over at least a 13-year period.

Promo Insiders: Tariffs, Tight Budgets & Thinking Big in a Tough Market

Amy Bendahan of Curata Merch shares how her team navigates ongoing trade friction, persistent economic pressures and intensifying end-buyer expectations.

NC Custom Acquires CPS/Keystone

The deal follow’s NC Custom’s Confection 360 acquisition at the beginning of the year.

Convergence Corner: Taking a Proactive Approach to Print & Promo

Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.

Promo Insiders Deep Dive: What the Midterm Elections Mean for You

Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.

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Products

Editor’s Picks: Sustainable Writing Instruments

Choose an eco-friendly spin on a classic promotional item with these popular sustainable pens and pencils.

Products

This Week’s New Suppliers: A Fresh Crop of Products

Discover creative products from new ASI® suppliers.

Products

This Week’s New Suppliers: Products That Won’t Scare You

Discover creative products from new ASI suppliers.

Industry News

Gemline Sponsors Benefit Dinner for Children’s Camp

The Counselor Top 40 supplier helped raise funds for the SeriousFun Children’s Network.

In The News - November 2026

SEDDI , a 3D technology company for the apparel industry, has released a Product Creation API that can integrate the company's 3D Decorator technology into other digital systems, including...
Cimpress Grows Revenue by 8% in Q1 2027, but Results Fall Below Expectations

The Counselor Top 40 distributor said its VistaPrint business represented the largest gap versus the company’s expectations, citing organic growth of 2%.

Koozie Group Announces Sales Organization Realignment

Koozie Group adds 12 new client partners to its sales team and is investing more heavily in marketing and AI tools to support distributors.
Congressional Candidates’ Promo Spending Tops $20M for Midterms

An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.

Promo for the Planet

Next Level Apparel Receives Fair Labor Accreditation

Strategy

Everything Is Customer Service: Showing Up Like It Counts, Every Day

A tragedy in my neighborhood reminded me that generosity isn’t a switch we flip in a crisis, but rather how we can show up every day.

ASI Power Summit 2026: Day 3 & Conference Wrap-Up

A motivational keynote address, executive Q&As and industry “Family Feud” rounded out the final day.
ASI Power Summit 2026: Turning Failure Into Fuel for Success

Torsten Gross, a racecar driver, marketing executive and founder of the Just Hands Foundation, delivered the event’s motivational keynote address.

ASI Power Summit 2026: Day 1 & 2 Wrap-Up

Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.
ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship

Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.

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