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The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo
To build consumer loyalty and communities that extend beyond their core products, end-buyers are making merch a bigger – and earlier – part of their brand-building strategy.
Top Stories
PRINTING United Expo 2026: Key Conversations From the ASI Pavilion
The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo professionals together for networking and educational opportunities.
PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
US & China Identify $60 Billion of Products for Tariff Reductions
Playing cards, flashlights and other select promo items are on a list for possible tariff relief, while core categories weren’t included.
PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike
More than 27,000 attendees gathered in Las Vegas for innovative new print technology, education, product trends and more.
Latest News
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In The News - September 2026
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L2 Brands Names John Fryer CEO
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Everything Is Customer Service: Start With Love
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PRINTING United Expo 2026: Overcome the 5 Culprits Behind Leadership Overwhelm
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Michael Reisbaum Joins FM Expressions as VP of Sales
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Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers
Product Hub
Products
This Week’s New Suppliers: Fall Into These Products
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Beautiful Blankets
Whether clients are hoping to keep customers, prospects, employees or community members warm this winter, these branded blankets are the perfect place to start.
Products
This Week’s New Suppliers: Practical Products Worth Pitching
Discover creative products from new ASI suppliers.
Cintas Revenue Jumps 10.9% in 1st Quarter of FY27
Organic revenue growth increased by 8.9% for the period ending August 31, 2026, according to the company’s latest earnings release.
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SRG Announces Partnership With Corkcicle
The Counselor Top 40 supplier is now offering stainless-steel tumblers, canteens and mugs from the popular drinkware brand.
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Starline Promotes Nicole Tasca to Chief Services Officer
In her 24 years at the Counselor Top 40 supplier, Tasca has worked in various departments including marketing, inside sales, customer service and quality.
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Merch Canada | Promo Canada Hosts NATCON in Toronto
The Canadian association, recently renamed from PPPC, welcomed new exhibitors and inducted Laura Hansen of Image Group into the Hall of Fame.
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Automate & Elevate Event Returns To Explore AI, Automation in Promo
ASI will serve as Education Partner for the Branded Merch Network event’s second year, which will focus on how AI and automation are changing the print and promo industries.
Promo for the Planet
Sustainability
Proof Over Promises Summit Aims To Unite Industry on Sustainability Strategy
The climate impact forum, held in Winter Park, CO, brought together around 40 sustainability leaders from across the industry.
Sustainability
BAMKO Partners With veritree for Verified Tree-Planting Initiative
The Counselor Top 40 distributor has committed to planting 12,000 mangrove trees per year as part of an ongoing environmental restoration project.
Sustainability
S&S Cut Water & Energy Use in 2025, Report Shows
In its second-annual sustainability report, the Counselor Top 40 supplier noted that it had completed its first climate risk assessment.
PRINTING United Expo 2026: 4 Trends in Apparel & Decoration
Suppliers and equipment manufacturers brought out new twists on old standbys and automation solutions to increase throughput.
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PRINTING United Expo 2026: Understanding the Modern Print Buyer
New research reveals what customers expect from print providers, from fast service and easy ordering to embellishments, credibility and memorable products.
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PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor
In Las Vegas, kitting experts showcased several creative ways to house their products in packaging.
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PRINTING United Expo 2026: Print & Promo Leaders Take Stock
AI adoption, changing customer habits and future growth were among the topics explored during a Thought Leadership Breakfast fireside chat and subsequent panel discussion.
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PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories
Geographic and generational data shows what the modern end-user wants in a branded item.
Sponsored Content
melin
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
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STAHLS'
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's the time to make sure you know how to deliver memorable and successful gifts and incentives for your...
Fey Promo
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most thoughtful and impactful products that keep both in brands hands and in paws. How To Sell ... Medication...