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Editor’s Picks: Amazing Awards & Plaques

Q&A: How To Prove the ROI of Promo Products

Sweet Success: Adding Food Gifts to Your Next Campaign

Fey Industries Acquires Alexander Manufacturing Co.

The parent company of Fey Promo said the acquisition will expand the supplier’s tool portfolio.

NC Custom Acquires CPS/Keystone

The deal follow’s NC Custom’s Confection 360 acquisition at the beginning of the year.

Convergence Corner: Taking a Proactive Approach to Print & Promo

Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.

Promo Insiders Deep Dive: What the Midterm Elections Mean for You

Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.

Cimpress Grows Revenue by 8% in Q1 2027, but Results Fall Below Expectations

The Counselor Top 40 distributor said its VistaPrint business represented the largest gap versus the company’s expectations, citing organic growth of 2%.

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Products

This Week’s New Suppliers: A Fresh Crop of Products

Discover creative products from new ASI® suppliers.

Products

This Week’s New Suppliers: Products That Won’t Scare You

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Festive Food Gifts

With clever packaging and fun flavors, these creative branded food gifts make for memorable event snacks, giveaways or employee appreciation.

Industry News

Koozie Group Announces Sales Organization Realignment

Koozie Group adds 12 new client partners to its sales team and is investing more heavily in marketing and AI tools to support distributors.

Congressional Candidates’ Promo Spending Tops $20M for Midterms

An exclusive Counselor analysis reveals which House and Senate candidates are spending the most on promotional merchandise ahead of the midterm elections.
Rick French Joins BEL Promo as Director of Business Development & Supplier Relations

French will be tasked with developing distributor partnerships and strengthening supplier relationships for the Medley, FL-based supplier.

FTC Sources Say Regulator Will Sue To Block Cintas-UniFirst Deal

The Federal Trade Commission has not yet voted on the matter, but staff have privately expressed concerns about the combined company’s market share.
In The News - October 2026

Stahls' (asi/88984) Fulfill Engine has integrated Counselor Top 40 supplier Cutter & Buck (asi/47965) and Storm Creek (asi/89879) into its on-demand platform, connecting both brands with...

Promo for the Planet

Next Level Apparel Receives Fair Labor Accreditation

Strategy

Everything Is Customer Service: Showing Up Like It Counts, Every Day

A tragedy in my neighborhood reminded me that generosity isn’t a switch we flip in a crisis, but rather how we can show up every day.

ASI Power Summit 2026: Day 3 & Conference Wrap-Up

A motivational keynote address, executive Q&As and industry “Family Feud” rounded out the final day.
ASI Power Summit 2026: Turning Failure Into Fuel for Success

Torsten Gross, a racecar driver, marketing executive and founder of the Just Hands Foundation, delivered the event’s motivational keynote address.

ASI Power Summit 2026: Day 1 & 2 Wrap-Up

Attendees heard from speakers on topics such as neuroscience, private equity, AI and brand building.
ASI Power Summit 2026: Sharing the Beauty of Traditional Craftsmanship

Mexican tradition and culture is the heart of tequila brand Clase Azul México, said Chairman Juan Jose Sánchez in a Q&A with ASI CEO Ashish Mittal.

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