What’s worth watching in legislative developments that affect the print and promo industries? From product sourcing and packaging to sustainability claims, changes in legislation can have a ripple effect throughout the print and promotional products supply chain.

“Legislative and regulatory changes can have a significant impact on promo distributors, even when they aren’t directly involved in printing or manufacturing,” says Stephanie Buka, government affairs manager, PRINTING United Alliance. “Policies related to tariffs, environmental regulations and product safety can affect costs, product availability and compliance obligations. As the link between suppliers and end-clients, distributors play a critical role in navigating these requirements.”

Here are four legislative trends worth watching.

1. Packaging EPR Across States

Extended Producer Responsibility laws for packaging and printed paper have been enacted in seven states: California, Colorado, Maine, Maryland, Minnesota, Oregon and Washington. EPR laws shift responsibility for managing packaging waste to designated producers, requiring covered businesses to participate in recycling programs, report data and potentially pay fees.

For a breakdown of requirements by state, check out the State of Paper and Packaging EPR Laws in the U.S., put together by PRINTING United Alliance, ASI’s strategic content partner.

Why it matters for distributors

Promotional products require some kind of packaging; there are no two ways around it, from regular product packaging to more custom options:

• Individually packaged drinkware
• Custom gift boxes and branded kits
• Product packaging and inserts
• Shipping materials used in fulfillment

For distributors, effects from EPR laws could mean increased costs and changes in packaging options from suppliers. Depending on a distributor’s role, some could have compliance responsibilities of their own.

“Promo distributors should evaluate their own role in the supply chain against each state’s definition of a ‘producer,’ considering where products are sold, whose brand they carry and where they fall in the supply chain,” advises Sara Osorio, manager, EHS and sustainability, PRINTING United Alliance. “Supplier conversations can help gather packaging data and clarify responsibilities, but distributors need to verify whether their own business has obligations. The key is to use supplier information to support that assessment, rather than assume someone else is handling compliance.”

2. Textile Recycling Laws in California

California became the first state to enact textile EPR laws in the country, supporting the collection, reuse, repair and recycling of textiles. Covered producers can include businesses that manufacture, distribute or sell certain textile products, including clothing, bags, backpacks, blankets and towels.

Why it matters for distributors

With T-shirts and fleece/jackets ranking as the number-one and number-two preferred promotional products, according to ASI’s 2026 Ad Impressions Study, textile EPR could significantly impact the industry. As other states consider similar legislation, distributors should understand whether their businesses fall within the definition of a producer and what information they may need from suppliers.

3. PFAS Restrictions Change Product Materials

Several states have enacted restrictions on intentionally added PFAS, known as “forever chemicals.” These chemicals are often used in materials and coatings that provide water and stain resistance.

Similar to EPR laws, regulations can differ by state and product category. PRINTING United Alliance reports that these laws are increasingly influencing printing inks, surface treatments and apparel decoration materials.

Why it matters for distributors

Regulations can affect a range of promo products, including:

• Performance apparel and outerwear
• Water-resistant bags and accessories
• Food-related promotional packaging

Distributors should ask suppliers about PFAS content and applicable compliance documentation, especially when sourcing products with water-resistant or stain-resistant properties.

4. Recycling Claims Under Watch

Sustainability sells, but how can distributors ensure the environmental claims they’re making are accurate? California SB 343 (Truth in Recycling Law) and the proposed federal Truth in Labeling Act of 2026 both seek to keep misleading claims at bay.

California’s law limits the use of recycling symbols and recyclability claims unless products meet specific criteria. However, a federal court temporarily blocked its enforcement in July 2026. Meanwhile, the Truth in Labeling Act of 2026 was proposed at the federal level, which would establish national standards for certain environmental marketing claims if enacted.

Why it matters for distributors

As regulations evolve, distributors should carefully consider how they market products and verify sustainability claims made by suppliers.

So, what can distributors do to stay ahead of legislative efforts?

Buka says staying informed – through the Alliance or other sources – on federal and state laws and regulations, communicating requirements to suppliers, and educating clients about compliant product options is a start.

“Ultimately, policies affecting manufacturers and suppliers often have downstream consequences for distributors and their customers,” she adds. “That’s why it’s important for distributors to stay informed and engaged in the policymaking process.”

Print & Promo Marketing is your source for news, commentary and strategy for the promotional products, commercial print and product decoration industries.