ASI’s 2026 Ad Impressions Study provided one of our most comprehensive looks at the value, effectiveness and impact of promotional products, particularly when it comes to how branded products influence buying decisions with a low cost-per-impression. Now, we’re spotlighting stats around individual product categories, research questions and specific international markets worth taking a second look at.

One of the essential questions ASI Research asked every respondent who took one of the Ad Impressions surveys this year was “What promo products would you be most excited to receive?” Respondents were able to select as many products from the provided list as they were interested in – and, in line with overall industry sales, T-shirts took the top spot, with 55% of respondents stating that they would be excited about receiving promotional T-shirts.

Fleece and jackets, food gifts, blankets, drinkware and bags rounded out the products at the top of the list. Drinkware and bags (which tied for fifth) make up a significant section of industry sales, as well as ESP searches each quarter, but these other top products are potential opportunities for clients looking to get end-buyers or end-users excited about promo.

And just because a product category ranked slightly lower on the final results list, doesn’t mean it lacks significant promo potential. Buttons, stickers and lanyards, for example, were lowest on the list – but lanyards are still an essential item for trade shows and conferences, and personalized accessories are continuing to have a moment.

Read and download the full 2026 Ad Impressions report here.

Click here for a pdf of this infographic.