The Vernon Company (asi/351700) has a new supplier relations manager.

The Counselor Top 40 distributor has promoted Shona Heywood to the role. Heywood joined Vernon at the beginning of 2023 as a digital content specialist in the marketing department, focusing on content creation, digital marketing initiatives and collaboration with Vernon’s sales team and supplier partners.

Shona Heywood, The Vernon Company (asi/351700)

According to Vernon Vice President of Sales and Marketing Lisa Hubbard, Heywood has had a meaningful impact on the business since she joined. Her accomplishments include successfully launching new social media strategies, strengthening supplier partnerships and supporting sales initiatives that have driven growth across the company’s digital marketing program.

“We are extremely excited for Shona to take on this new role,” said Hubbard. “Her contributions so far with Vernon in the marketing team have made her a natural fit for this next step.”

In her new role, Heywood will continue to build relationships with Vernon’s supplier partners while expanding her knowledge of the promotional products industry.

“I love connecting with people and solving problems, so this role feels like a great fit,” said Heywood. “I’m excited to support our growth in a new way while bringing a fresh perspective from my marketing background.”

Hubbard added that Heywood’s relationships with Vernon’s suppliers are already strong and that “her strategic thinking will take our partnerships to the next level.”

Based on 2025 North American promotional products revenue of $75 million, The Vernon Company ranks 29th on Counselor’s most recent list of top distributors in the industry.