Awards

Counselor Top 40 Distributors 2026: No. 29 The Vernon Company

Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

The Vernon Company

(asi/351700)
Company Snapshot

Revenue figures are in $millions

• Previous Rank: 28
• 2025 Revenue: $75.0
• 2024 Revenue: $78.5
• Year-Over-Year Difference: -4.5%
• 2023 Revenue: $81.0
• Top Company Officer: Chris Vernon, CEO
• Year Founded: 1902
• Headquarters: Newton, IA
• Financials Certified By: Lisa Hubbard, VP Sales and Marketing

Sales fell nearly 5% last year for The Vernon Company, prompting a one-spot drop on this year’s list. Still, the Newton, IA-based firm spent the year investing heavily in technology to improve the customer experience and internal processes, which continues to be a priority for Vernon. The Counselor 2026 Best Place to Work also added new companies under its umbrella, and, most notably, launched On-Demand Stores, an e-commerce order processing platform that Vice President of Sales and Marketing Lisa Hubbard says has opened doors to new business. “Our partnerships with our suppliers and other business relationships,” she adds, “have grown immensely as we continue to expand and invest.”

124
Years in business