Clayton Kendall (asi/162968) and Concord Marketing Solutions (asi/166445) are formally under one name.

The two companies have collectively rebranded under the Concord name, following the distributorships’ 2025 private equity-backed merger. The rebrand also features a unified logo, visual identity and digital presence.

“Bringing our companies together under one name is a natural next step,” said CEO Brad Moore, who joined the firm in late 2025. “Our new brand reflects who we are today: one team, singularly focused on delivering exceptional solutions for the corporate and franchise clients who trust us with their brand.”

Prior to the announcement, Concord Marketing operated as a division of Clayton Kendall and made its debut on the Counselor Top 40 list of the largest distributors in the industry this year, with an estimated $86.2 million in 2025 North American promo sales.

Clayton Kendall was founded by Regina, Daniel and Michael Broudy in 1999 as a small startup with six employees. It received its PE backing from Pittsburgh, PA-based PNC Riverarch, a middle-market PE firm that invests in privately held companies in North America and Europe, in 2023.

Concord Marketing was founded in 1993 by Kirk Graves and Robert Conte, who have both stayed involved in operations since the merger with Clayton Kendall.

The company shared that the new name would “carry Concord into its next chapter as one company, one team and one brand.” Concord’s focus includes custom online stores, in-house decoration, printing and warehouse fulfillment through its locations in Illinois and Pennsylvania.